Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity This role plays a meaningful role in helping clients to implement and seamlessly incorporate Marketo within their existing systems. A technical consultant is responsible for advising clients on using the Marketo REST API. The technical consultant will help clients define and craft data models for their implementation and adoption of Marketo.What you'll Do Review customer requirements and recommend a long-term solution.Review the existing setup and recommend standard processes to improve performance/solutions.Collaborate with marketing, sales, and IT teams to capture requirements and ensure solutions meet business needs.Integrate Marketo with other marketing technologies such as CRM, CDP, webinar platforms, hosting environments, and analytics tools.Work with Marketo APIs (must-have), Data model and custom objectsBuild and handle complex nurture programs, lead scoring models and lead cultivating campaigns.Build custom Marketo solutions using Velocity scripting, JavaScript, HTML, and CSSBuild Marketo workflows, programs, and templates to support marketing initiatives, leveraging Marketo's advanced features like dynamic content, segmentation, and personalization.Develop marketing campaigns, including email marketing, social media advertising, webinars, and events, using Marketo.Work with webhooks and flow boosts and other Marketo modules such as account-based marketing (ABM) campaigns, predictive content/audience, Marketo Sales insight.Analyze and report on campaign performance metrics and KPIs.Stay up-to-date with the latest Marketo and marketing technology trends and best practices.What you need to succeed Work as a Marketo and Marketing Automation technical subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems based upon real-world experiences.Create marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations.Experience in setting up the integrations between Marketo and CRM systems (Salesforce.com, Microsoft Dynamics CRM, Custom CRM ) and CDP integrations.Knowledge in programming and scripting languages and hosting environments (AWS, Azure, google cloud etc.,)Velocity/Email scripting knowledge for advanced email personalization.Strong technical skills in Marketo including Marketo API and custom integrations.Strong analytical and problem-solving skillsFundamental knowledge of design patternsExperience in communicating effectively with users, other technical teams, and management to collect requirements, and describe software product features, and technical designs.Mentoring the team members to meet the client's needs and holding them accountable for high standards of delivery.Being able to understand and relate technology integration scenarios and be able to apply these learnings in complex troubleshooting scenarios.Excellent client communication skillsPython language proficiencySelf-motivated and self-managed – capable of multi-tasking and accepting change both in tasks and schedule.At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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