Senior Director of Social Media

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity ​Reporting directly to Adobe’s VP Marketing Strategy & Global Communications, the Sr. Director of Social Media is responsible for leading global social media strategy and operations for Adobe, across each business unit. This senior leader will collaborate with and lead a cross-functional team across Global Communications to refine and align the company’s social media strategy globally and develop an operation to implement Adobe’s overall brand and business goals. This role will also partner closely with Marketing, Product, Business Unit leaders and Customer Care.What you'll Do Set the vision and strategy for the team, then lead and mentor the team towards its achievementDevelop a coordinated, enterprise-wide social media strategyEstablish an always-on social framework to make Adobe more relevant to day-to-day conversations in digital culture; drive integrated editorial programmingBe the face of internal storytelling that shows the impact of our collective marketing initiatives on customer and business objectivesSet and maintain team-wide objectives and key results, working with their leads to flag and address opportunities for improvement and areas of concernEnsure the team is running effectively, efficiently and delivering according to both long-term and project-based project objectivesFocus on delivering improving to deliver great creative work that remains accountable to business goalsWork closely with key social platforms and other marketing partners to drive innovation, best practices and resultsMaintain operational excellence and standards that drive content velocityEstablish a culture of learning and development, focused on growing what’s possible for Adobe within socialDevelop and socialize corporate social media governance and policiesManage the selection and implementation of the technology stack and tools that run and scale the social media operationRepresent Adobe externally as a social marketing leader with visionWhat you need to succeed 10+ years proven experience creating, executing, and leading digital marketing in a rapid growth environmentPassion for pushing the boundaries on digital experiences Strong understanding and eye for editorial content and creativeDeep knowledge and expertise of social platformsAbility to deliver insights and points of view based on dataExperience leading teams and working in a matrixAbility to collaborate and influence internallyExcellent oral, written and visual communications skillsBachelors/advanced degree, or equivalent experienceAdobe’s Global Marketing OrganizationGlobal Marketing and Communications positions the brand and the company, and partners with the business units to develop and implement integrated marketing that supports Adobe's business goals. In addition, Global Marketing has responsibility for developing business strategy and driving revenue in key vertical markets for cross-product solutions; defining the Web user experience; and ensuring employees company-wide have access to the information and tools required to do their work supporting Adobe's corporate priorities.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $157,800 -- $345,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.