Regional Marketing Manager - Spain

The Regional Marketing Manager - Spain is responsible for deploying and optimizing demand generation marketing programs across Spain leveraging the full marketing mix in support of Workiva’s revenue goals. The Regional Marketing Manager - Spain will collaborate closely with Campaign Marketing Managers to deliver strategic plans that support expansion across the region. This person will liaise closely with Marketing, Sales, Partnership and Customer Success teams to ensure successful delivery of demand generation programs. The Regional Marketing Manager will closely monitor and measure programs against key metrics, analyzing and reporting performance to Marketing and Sales leadership, along with recommendations for optimization.As a Regional Marketing Manager - Spain, you will have a strong focus on Account Based Marketing programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth.Considering the regional focus, candidates must have business level fluency in Spanish and English.ResponsibilitiesProvide visibility into the Spanish marketing program roadmap for EMEA.Work closely with the sales and inside sales teams to deliver customized pipeline generation programs.Oversee initiatives within the region and provide optimization recommendations to Campaign Marketing Managers.Coordinate multiple events and campaigns using the full marketing mix, ensuring their successful completion within tight deadlines.Collaborate closely with Product Marketing to tailor and deploy the EMEA Go-to-Market strategy effectively across the region.Collaborate closely with Digital Marketing to deploy digital programs that support regional expansion as part of the overall demand generation program.Identify opportunities to incorporate global programs and drive scalability in regional demand generation efforts.Track and manage the marketing budget for the region.Develop ROI and performance measurements for demand generation programs, report results to leadership, and make recommendations for improvement.What You’ll NeedEducationDegree in marketing, advertising, communications or similar area of study preferred, or equivalent combination of relevant education and experience Experience4+ years of marketing experience with a focus on regional and field/demand generation marketing in Spain. A proven record of supporting sales teams to meet or exceed pipeline and revenue targets and pivot strategyExperience working with globally distributed teams and adapting global assets for local/regional needs.Experience in managing KPI driven Account Based Marketing programs Experience in budget management preferred Experience using Marketing automation, web analytics and business intelligence tools preferred SkillsProficient in implementing demand generation and integrated marketing strategiesSkilled in collaborating with geographically dispersed teams and vendorsAbility to effectively work with top-level executives and speakers preferred Familiarity with end-to-end event operations is a plusHighly motivated and thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirementsExcellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiencesMust speak business level English and SpanishTravel RequirementUp to 30% internal meetings, events, and customer/partner meetingsWorking Conditions & Physical RequirementsReliable internet access for any period of time working remotely, not in a Workiva office.Where You’ll WorkOur values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.Customer Success:  Always delight our customers.Trust: Rely on each other. Integrity: Do the right thing, every time. Collaboration: Share resources and work together. Innovation: Keep creating solutions and finding better ways. Inclusion: Support a diverse community where we all belong. Accountability: Be responsible for your success and failure.We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.At Workiva, you’ll enjoy: Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and moreWork-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work. Learn more about life at Workiva: https://www.linkedin.com/company/workiva/Learn more about benefits: https://www.workiva.com/careers/benefitsWorkiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.#LI-AS1