Ecommerce HP.com Paid Search Manager - ItalyDescription -Italy Ecommerce HP.com Paid Search Manager Remit - Italy Location: Italy. Spain Fluency in Italian and English is required. Proficiency in one or more of the following languages - French or German - is highly desirable. Join HP's in-house team of search experts as a Growth-minded Paid Search Manager focused on driving performance, ecommerce success, and revenue growth. In this strategic role, you will plan, implement, and evaluate growth strategies for HP's presence on Google and Bing. Your expertise will be crucial in communicating the impact of Paid Search within the platforms to the business, elevating search coverage, and optimizing Return on Ad Spend (ROAS) to increase market share. Responsibilities: - Translate and evolve market briefs into search strategies aligned with business objectives and guidelines. - Collaborate with marketing and media stakeholders to execute day-to-day Paid Search campaigns, driving best practices and ecommerce success for your dedicated business unit. - Lead regional budgeting according to strategy and brief, considering new trends and changes for planning and forecasting. - Ensure paid search campaigns across multiple markets meet program-specific coverage and ROI goals. - Manage campaign setups, meeting planned deadlines and ensuring accurate budget pacing. - Analyze campaign performance, identifying new trends and optimizations, and providing key insights to collaborators. - Manage large budgets across multiple markets and effectively engage with different stakeholders worldwide, locally, and regionally. - Spend up to 10% of your time developing new tests as part of a growth strategy. - Stay up-to-date with paid search best practices, bid management systems, keyword development tools, and industry research. - Identify and implement task automation and optimizations for efficient outcomes, proposing new ways of working and designing new processes. Requirements: - At least 4 years of experience managing Paid Search campaigns. - Strong PPC account management background across multiple markets. - Proficiency in Search reporting tools (SA360) and advanced Excel/data handling capabilities. - Knowledge of both local and global search engine trends. - Experience in a Paid Search role in a media agency or client-side. - Self-directed with a passion for continuous learning and improvement. - Ability to collaborate with global teams across multiple time zones. - Strong teamwork orientation, quick thinking, and adaptability. - Fluency in English. Desired Skills: - Bachelor's degree in Business and Marketing (preferred). - Google Shopping, Google Ads Certification. - Knowledge of paid search engine advertising tools (Google/Bing/Yahoo) and bid management systems (Google Ads, SA360, Google Analytics, Tag Manager, etc.). - Multi-lingual capability (Italian, German, French) is a plus. Entity Sales and ServicesAt HP, we are committed to sustainable impact, creating positive and lasting change for the planet, people, and communities. As a Human Capital Partner, we value human capital development and progressive workplace practices. About HP: HP is a technology company operating in over 170 countries, dedicated to creating technology that improves lives worldwide. We embrace diversity, equity, and inclusion, fostering a culture where everyone is respected and can bring their authentic selves to work, driving innovation and our bottom line. Join HP and reimagine what's possible for your career and the world around you. We love tackling tough challenges, disrupting the status quo, and making a meaningful difference. Thrive at HP, where you can belong and grow. Job -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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