Marketing Program ManagerDescription -Who we are?HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents.HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients. At HP, we know that our people and values are the most important elements in this success. And we want you to add your voice and imagination to our mission.Diversity drives our innovation engine Diverse teams create transformative solutions that better serve our customers and advance how the world works and lives.We’re reinventing the standard for diversity and inclusion — in how we operate as a company and impact society. Diversity is embedded in all we do, and every HP employee at every level plays a part. By valuing differences, we engage top industry talent to drive our company’s long-term success.What can we do together?In this role you will be addressing the SMB customer segment in France, applying predefined strategy in order to reach the marketing and business objectives - across Print , Personal Systems and Services business units. You will be part of the SEMA marketing team (South Europe, Middle East and Africa) and will share practices and learnings with your counterparts across the market.Main responsibilities:The SMB segment is a growth opportunity for both Print and PC business for HP in France as well as Services - you will be in charge of defining, planning and executing the marketing activities targeting SMB customers, based on data and local insightsYou will be participating in the design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.You will be accountable for SMB initiatives, working in close collaboration with content managers and analytics manager, to coordinate execution of marketing plan deliverables and milestonesYou will support tracking, analyzing, and executing marketing plan vs. goals.You will manage external agencies for activities executionYou will working closely with product categories and channel teams, aligning and supporting channel and channel marketing teams in order to land with end to end consistent activities, from awareness to conversion, to optimize business resultsWho you are?Knowledge and Skills Required:Knowledge of marketing principles, practices, tactics and digital marketing stack/tools.Knowledge of traditional and digital marketing platforms (media, social, e-commerce) and customer journeys.Bac+5 (Master level equivalent) preferably in Marketing3+ years of work experience in marketing (B2B or B2C)Fluency in English and French languageCuriosity, agility, autonomy, critical thinking and team work mindsetWhy joining HP France?At HP France, you will be immersed in an inspiring workplace where all our people love to be, collaborate well together and where they can learn, grow and develop professionally as well as personally. We offer empowering responsibilities. You will have the opportunity to evolve through your commitment, your skills and your sense of initiative! This position can be the 1st step in a great career within our teams!Joining us also means a great work-life balance and benefits such as meal vouchers, discounts on HP products and more!Driven by a strong corporate culture, our employees are involved in numerous initiatives through internal networks (Next Gen, Women@hp, workplace well-being team, ect.) and external volunteering (Nos Quartiers ont du Talent, Hour of Code).HP is also committed to an equal opportunities policy, from recruitment to career development. Job offers are open to all, including people with disabilities.Our promise: To create a diverse and inclusive working environment! So, what are you waiting for?Based in Meudon (tramway T2 stop Brimborion), our campus offers collaborative, creative and ultra-connected open spaces.#LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (France)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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