Build something new with a world-class team.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?ABOUT THE ROLEWe are looking for a talented marketing professional who is undeniably great at converting customers to advocates.Ultimately, your purpose is this: develop and execute a sub-regional strategy in North America to double-down on capturing and amplifying customer stories amongst a growing community of advocates to boost sales, customer success, and lifetime value within our customer base. You have a proven track record of charisma with customers and collaborating cross-functionally on the planning, execution, and ongoing management of programs. You’re recognized as an influential leader amongst peers and will be considered an extended member of regional leadership teams. You have stellar interpersonal and communication skills, are energized by uncovering great stories to tell the world, and have a roll-up-your-sleeves attitude to get creative when faced with constraints.You will report to the Senior Vice President of Global Customer Advocacy.OUR TEAM MISSIONOur mission is to convert our customers into advocates for life. We cultivate new advocates and amplify their success stories. They are the heroes of our story. We grow an active and enthusiastic community of advocates that fuel smart strategies, bold innovations, and big results for us and each other by sharing ideas and lessons learned in customer and employee experience.We measure our success in pipeline and booking influence, customer program engagement/feedback, advocacy community/reference participation, and customer lifetime value.RESPONSIBILITIESCultivate new advocatesLead formal networks with sales, marketing, and customer success leadership in the region to understand North American sub-regional sales pipeline needs, key wins, and implementation milestones to prioritize and pursue our next-best advocates.Serve as an expert and spokesperson to educate internal stakeholders, strategic partners (up to VP+ levels), and executive-level management in our customer base on our mutually beneficial customer advocacy programs.Create, document, and manage reliable and trustworthy customer engagement plans for acts of advocacy with key personas in our customer base.Set and execute the regional strategy to secure customers to support critical campaigns, PR, analyst relations, customer case study assets, customer award nominations, event speakers, and sales references.Develop and implement plans and activities with strategic external partners to capture new advocates.Manage the customer contact process and frequency to prevent disjointed or too-frequent requests for participation.Serve as a liaison to other functions that require customer research.Challenge tried-and-true B2B customer marketing tactics with new ideas that set us apart, win more advocates and inspire our customers, prospects, partners, and ourselves.Amplify customer momentumDrive a strategic and coordinated effort amongst leadership in regional marketing, sales, partners, and the advocacy community supporting a subregion in North America to showcase customer stories in events, cross-channel campaigns, reference activities, PR/media, and sales/CSM enablement that illustrate bold vision, innovation and results from Genesys solutions.Challenge tried-and-true B2B customer marketing tactics with new ideas that set us apart, win more advocates and inspire our customers, prospects, partners, and ourselves.Build and grow a community of advocatesLeading and driving regional user groups, executive roundtables, and advisory boards/councils to share the voice of our customers to fuel solution adoption, innovation, and customer success. Recruit customers to join and facilitate these customer-led programs.Collect and communicate customer feedback from these sessions throughout the organization up to executive levels.Work with marketing, sales, and customer success to identify cross-sell and upsell opportunities within this community of advocatesMeasure and OptimizeContributes to the global strategy for customer advocacy at GenesysTrack the impact of regional customer advocacy activities on customer growth, retention, and financial outcomes and communicate these impacts to senior leadership in Genesys.Make data-driven improvements to boost and scale the efficiency and effectiveness of your regional community, capture and amplify strategy.MINIMUM REQUIREMENTS ● 6+ years of relevant customer experience in industry, sales, marketing or customer success expertise● Bachelor’s degree in business, communications, marketing, regional studies or equivalent● Specific experience with Genesys or in Customer Marketing is preferredCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $78,000.00 - $162,000.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link: https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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