Senior Lifecycle Marketing Manager

NVIDIA has been revolutionizing computer graphics, PC gaming, and accelerated computing for more than 25 years. It’s a unique legacy of innovation that’s fueled by great technology—and amazing people. Today, we’re tapping into the unlimited potential of AI to define the next era of computing. An era in which our GPU acts as the brains of computers, robots, and self-driving cars that can understand the world. Doing what’s never been done before takes vision, innovation, and the world’s best talent.As an NVIDIAN, you’ll be immersed in a diverse, supportive environment where everyone is inspired to do their best work! Are you passionate about making a difference? If so, come join the team and help us make a lasting impact on the world! We are looking for a senior lifecycle marketing manager with experience of managing local marketing automation platforms with global view, who is detail oriented and is comfortable working in a very fast-paced environment.What you’ll be doing:Develop China CRM strategy in short term and long term with overall strategies and objectives, mainly for enterprise CRMLaunch China CRM platform by closing alignment with global and local teamsResponsible for monitoring and optimizing CRM critical metrics (new recruitment, engagement, and purchase conversion)Manage ongoing review of China CRM competitive landscape/trends in the market-place.Partner with global CRM team to develop strategy at each market level, analyze and optimize the effectiveness of lifecycle marketing programsOwner of annual budget and quarterly forecast for the lifecycle marketing programAnalyze customer data and behavior to find opportunities for improvementDesign and implement targeted campaigns to drive customer engagement and loyaltyWhat we need to see:Bachelor or above, technical marketing background8+ years working experience in related role in MNC companyGood knowledge and management experience for Marketo or Eloqua, or equivalent platformsGood understanding of China CRM tools and China B2B email marketing landscapeFluency in English (speaking, reading, and writing)Ways to stand out from the crowd: Change management skillsCan-do approach, growth-mindset, great teammateKnowledge of Personal Information Protection Law