We are looking for a Belgrade-based Demand Marketing Manager to join our Life Sciences & Healthcare (LS&H) Demand Marketing team. This is an amazing opportunity to drive the development of global marketing programs for one of the world’s most trusted providers of analytics and insights. This is a creative, data-driven and highly collaborative role that is critical for building demand for Clarivate products and services that help increase the pace of innovation and improve patient lives. The LS&H Demand team consists of 6 people and this role reports to the Director of Demand Marketing. We would love to speak with you if you’re an experienced Marketing Manager interested in Life Sciences & Healthcare marketing.About you – experience, education, skills, and accomplishments 3-5 years of digital marketing experience in a B2B environment, preferably in Life Sciences and HealthcareAt least 3 years of experience with marketing automation systems (e.g., Eloqua, Hubspot, Marketo)3+ years of experience leveraging reporting in Salesforce and Marketing automation to track and analyze campaign performance and to optimize programsExcellent knowledge of English language (C1)It would be great if you also had . . .Strong organizational and project management skills, with attention to detailExperience in creating integrated marketing campaignsA test-and-learn mindset: Unafraid to try new channels and bring new ideas to the tableExcellent written and verbal communication skills, including promotional copywritingAnalytical and creative thinking with an experience in campaign analysis and optimization. Ability to recommend changes where appropriate.What will you be doing in this role? Design, launch and project manage integrated, multi-channel marketing campaigns aligned to the Clarivate LS&H business strategySelect and optimize the channel mix, including third-party advertising and sponsored content promotion, social media, SEM, display, email, webinars and eventsWork with Product Marketing, Marketing Communications and Creative teams to develop campaign assets for different parts of the marketing funnel; work with Field Marketing and Sales teams to create truly global campaigns that leave room for localization based on regional needs; develop and/or source impactful, on-brand advertising, email and landing page copy that drives engagement and lead generation; work with External Communications team to ensure integration of public relations activities in campaign design and executionTrack tactical and campaign level results, develop recommendations for improved effectiveness, and present these to marketing and sales leadership; source and manage relationships with marketing vendorsCapture and ensure lead flow to marketing automation system (Eloqua) and to SalesforceAbout the TeamThe Demand Marketing team is responsible for the development, execution and tracking of demand generation campaigns to support revenue targets for Clarivate’s Life Sciences and Healthcare market segments.Hours of Work 40 hours per week, full-time employment, #LI-Hybrid (2-3 days per week in the office)We Offer:• Private health insurance• Paid lunch• Yearly bonus• Yearly merit plan• My Learning platform• Family benefits: Bushido kids sports school, tutorship lessons• FitPass• Mental health care - Psychotherapy sessions• Company bicycles for rent free of charge• 25 days of annual leaveOnly shortlisted candidates will be contacted.At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.
View Original Job Posting