Product Evangelist (Merchandize)

Company: Razer Inc.
Company: Razer Inc.
Location: Singapore
Commitment: Full time
Posted on: 2023-09-08 05:50
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Product Evangelist (PE) will work closely with the company’s internal functional and business teams as well as external business partners to develop and execute marketing and launch strategies for Razer’s Merchandize which will include the Sustainability Mascot, Sneki Snek and related projects under the Sustainability category.Responsibilities Marketing Campaign Planning and ExecutionDevelop and implement marketing plans, ensuring achievement of company and brand objectives Define market segment priorities and partner with relevant stakeholders to establish Go-To-Market strategies and plans to achieve the company’s set objectivesOwn product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued product Conduct and do competitive benchmarking and product comparisonDrive marketing asset production that the aim of creating content that will resonate and engage with our target audience through working closely with internal and external stakeholder teams. This includes the production of content creative briefs for social media platforms, digital content, PR etc.Work with relevant stakeholders like social media, Public Relations, and/or licensed/collab product supported and driven by talent/influencer partnershipsRevenue Target and Budget ManagementDrive towards achieving the financial targets in line with the company’s business objectivesAnalyze financial information (e.g., royalty reports, revenues, etc.) to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunitiesProject Coordination and Partnership ManagementMaintain engagements with partners and coordinate closely with internal teams to develop and design product  Work alongside design, program management, sales, and marketing teams to maximize initiatives and activationsDevelop presentations that will communicate Razer’s vision and strategic initiatives to external business partnersCreate presentations for line reviews as needed to support the sales teamEngage in business communications and execution of go-to-market strategy with business partnersADDITIONAL RESPONSIBILITIESOther duties including administrative work as assignedJOB REQUIREMENTSBachelor’s degree in Business or Marketing with minimum 1 year of product marketing experienceExperience with consumer products/ electronics would be ideal Strong analytical skills, including ability to arrive at insights from analytical data, as it is essential for market and competitive evaluation, pricing, and line managementPossess strong people skills, able to work with the regional Sales & Marketing Teams to bring about increased sales to the marketStrategic thinker with the ability to turn vision into actionHighly organized with exceptional attention to detailCapable of planning ahead and executing tasks/projects on timeInternational background and understanding of foreign marketsExperience with licensing preferred but not requiredPossess ability to be a team player with skills to lead/participate in cross-functional teamsGood verbal, written and presentation skillsEfficient with Microsoft Office, excel, and other programsPre-Requisites :Are you game?
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