Growth Marketing ManagerEquinix is the world’s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.Equinix is looking for a passionate and experienced growth marketer to join our growing Product Led Growth (PLG) marketing team and play a key role in evolving our customers’ journey’s. Your future title? Growth Marketing Manager!BackgroundEquinix is the world’s digital infrastructure company, operating hundreds of data centers and a portfolio of high-growth IaaS services used by the world’s leading businesses. At Equinix, we’re committed to helping the world’s digital leaders scale with agility, speed the launch of digital services, deliver world-class experiences, and transform people’s lives. Our people and culture are the keys to our success.We hire hardworking people who thrive on solving problems and give them opportunities to hone new skills and try new approaches. We embrace diversity and are committed to providing an equitable work environment where people can do the best work of their lives. Our PLG marketing team is developing new ways of doing business at Equinix, forging relationships with developers, startups, and digital leaders alike by focusing on authenticity, human connection and technical savvy.Job SummaryAs an experienced Growth Marketing Manager, you’ll join our fast-moving PLG marketing Team and focus on accelerating our new users’ journeys to becoming scaled and happy customers, in collaboration with colleagues across our marketing, sales, customer success and product teams. You will also be responsible for helping us design, implement and operate a new to Equinix Product Qualified Lead (PQL) process to nurture self-service customers to critical mass and then pass them to sales to help support their further growth.As an experimenter you would use your creative problem-solving skills to run A/B tests and drive business decisions through reliable and reproducible analyses. One day you might be defining a way to infer customer use cases to support new users’ product onboarding journey more efficiently. The next day, you might be representing our team in the design of systems and process to route, report and optimize our new PQL process.The ideal candidate will be a growth marketing expert with a consumer-first mindset and a clear track record of creating innovative solutions accelerate the adoption of B2B tech platforms. She or he will enjoy working closely with other marketing, IT, product, customer success and sales teams to develop and integrate product functionalities that deepen our relationship with users and meet the needs of our users at the right time. The position requires a strategic and entrepreneurial mindset with technical capabilities, and a passion for building platforms from the ground up.This is a fantastic opportunity to help build up a bottom-up growth and advance our PQL strategy at a category leading, successful Fortune 500 B2B tech company. Your work will be a critical driver for our company’s next chapter.ResponsibilitiesExperience driving user growth at a cloud or SaaS provider that has integrated the self-service (PLG) and enterprise selling models using Product-Qualified-Leads (PQL) or other similar methodsA successful track record of contributing to the building and optimizing a growth marketing function at a B2B tech platformUnderstanding and experience designing and implementing processes and systems to bind PLG adoption pipelines to sales organizations using best IT practices and/or third-party PLG SaaS appsExperience analyzing customer data and product usage patterns to identify opportunities for growth. Use metrics across stages such as acquisition, activation, retention, and referral to track the effectiveness of your marketing efforts and make informed decisionsUnderstanding of target audience and their needs. Segment our customers based on factors including functional role, firmographic data, behavioral data and intended use case. Create or aggregate targeted messaging and content to cater to these segmentsContinuously test and iterate to validate marketing strategies, messaging, and channels for maximum impact. You don’t shy away from a challenge and find joy in integrating systems and stitching apps and data together to find insights.Strong comfort with analytics, metrics, and love to look for patterns that can accelerate and optimize the customer journey QualificationsData warehousing and analysis tools including AWS redshift or Google BigQuery or TableauIdeally you are comfortable with code and large data sets, integrating systems and automating flows/journeys/behaviorWhat We ValueWe value a growth mindset. High-performing creative individuals who dig into problems and see the opportunities for successWe believe in individuals who seek and speak the truth and can be their whole selves at workWe value energy suppliers who believe that it’s always possible to find a better wayWe strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to applyEquinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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