Job Summary:Who are we?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.Who are you?A tinkerer who loves to uncover how things work and troubleshoot until they find a solution. A problem-solver who thinks quickly on their feet without losing sight of important details. An optimist who supports and motivates your teammates by having their back. A planner who backwards maps from big goals to drive daily actions. Culturally, you thrive on teams with low egos, high EQs, intellectual curiosity, and a passion for live music.The Role:In this role you will manage the day-to-day operations of the Marketing Signals & Delivery team. This will primarily consist of working with ecommerce platform teams to ensure data quality and media teams to support campaign activities. This involves Tier 1 support of marketing tag placements, Meta/Snap/TikTok Pixels/CM360 Floodlights, across the Live Nation global suite of ticketing platforms. Support responsibilities include; implementation, QA, browser network collection, and reporting. Most tasks will be managed in the form of a Helpdesk style support portal and ticket queue. A successful candidate will be comfortable with writing and troubleshooting Javascript tag code implementations as well as have a solid understanding of how data is expected to land in the media platforms. Strategic efforts will have an emphasis on the continuous improvement of web and app tagging infrastructure and ongoing implementation of Data Governance principles. Independent contributions will be made in the form of participation in vendor beta programs, executing technical proof-of-concepts, and delivery of post-experimentation analysis.You will be the subject expert for digital analytics and marketing data collection from our online marketplaces. You will serve as a primary contact to internal stakeholders around managing and enhancing digital measurement implementations. Driving consumer privacy and data governance practices on a global platform will be a foundation for all your efforts. The delivery of reporting and analytics solutions under your management will have a strategic impact on media practices and product decision-making of the entire Live Nation Marketing & Data division.People working in fields with adjacent marketing and media roles such as ad operations, website development, frontend engineering, or systems analyst are encouraged to apply.Responsibilities:Manage the implementation, processes, and architecture of tracking plans for Global Ticketing Platforms within Tag Management / Event Forwarding systemsPerform end-to-end implementation of tracking and pixel tags ensuring that they fire properly and data flows so that reporting accurately captures the desired actions and behaviorsProvide operational support to debug and troubleshoot issues with analytics/media delivery, performance, and discrepancies related to digital campaign activation (display, video, social, mobile, and programmatic)Oversee updates to the OneTrust consent management platform to maintain compliance with global Privacy directivesWork with engineering teams on best practices and standards for tagging across all fan-facing web/mobile platformsCommunication of status updates on widespread bugs and revenue impacting anomalies with all relevant stakeholders via JIRALead documentation enhancements for global tagging practices, policies, and technical requirementsParticipate in ad hoc projects; such as researching and implementing new digital advertising technologies, Ad Ops processes, or advertising productsProvide thought leadership in digital marketing & analytics data capture technologies, attribution, and reportingQualifications:Technical Skills:Advanced Javascript coding skills in modern browser environments with corresponding HTML/DOM knowledgeProficient in configuration, deployment, and authoring of JS/HTML in sites/CMS systems or via tag managers such as Google Tag Manager, Tealium, Segment, Adobe TagsDemonstrated experience validating Javascript tags, 3rd party pixels, and data layer code at the Browser network request level to ensure tracking is accurate and reflects in reportingAbility to read and comprehend code in one or more common web languages such as Python, Java, Perl, PHP, REACT, DHTML/CSS, or other frameworksAdvanced knowledge or exposure to Web/App engineering practices and delivery process (ie. Design, Slice, Build, Stage, Launch) with emphasis on EcommerceStrong data retrieval, assembly, and manipulation skills. Advanced command of Excel at a minimum. SQL experience preferred, alternatives welcomed such as dashboard/analytical toolkits (Domo, Tableau, Databricks, Google Data Studio, Jupyter, Looker, etc).Working knowledge of privacy regulations (CPRA, CCPA, GDPR) and corresponding cookie and marketing consent management platforms (OneTrust, Evidon) a plusWork Experience:2+ years professional experience in an operational / analytical role working with digital measurement (Google/Adobe Analytics) and Media platforms (Meta, Google Marketing Platform, TikTok)2-5 years working experience at any level with website production such as content management, administration, or development. This can include CMSs such as WordPress or WebFlow and content platforms such as Sitecore or Magento.Functional roles in policy implementation for Privacy & Governance around consumer regulations (GDPR, CCPA, CPRA) and compliance applications of risk analysis and mitigationFamiliarity with Paid Media Campaign platforms, specifically accessing and generating reports for tracking validation (CM360, SA360, Google Ads, Meta Business Manager, TikTok, Snap)Project management using JIRA and Service portal or similar tools such as Basecamp, Asana, or WrikeComposition and revisioning of project assets such as documentation, presentations, diagramsManagement and Communication:Patient and diligent troubleshooting skills, unwilling to let go of a problem until it is solvedSuperb technical communication skills; able to manage collaboration with a wide range of stakeholders and teach complex concepts to a non-technical audienceStrong sense of organization to see objectives to completion, direct the course of action and develop tactical Go-Forward tasks within a multi-faceted companyExperience with influencing team and/or cross-functional partners through rigorous data driven proposals and presentationsFlexibility with working arrangements that blend in-person and remote collaboration across multiple geographic locationsEducation:2-5 years of relevant, progressive experience. Bachelor’s Degree (preferably in STEM or Business) is a plus but not required.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: 401(k) program with company match, Stock ProgramFAMILY: New parent programs & support including caregiver leave and childcare cash, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkLive Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this jobLive Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.#LI-EF1#LI-Remote Los Angeles,CA#LI-RemoteUnitedStates#LI-HybridLosAngeles, CA----------The expected compensation for this position in California is:$91,000.00 USD - $114,000.00 USD**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.
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