Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.WHO ARE YOU?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE JOBLive Nation is looking for a Director of House of Blues Marketing to support our House of Blues business. This newly created role will report to the VP of Venue Marketing. This marketer will be responsible for building end to end national marketing strategies for 10 House of Blues venues around the country including restaurant, Foundation Room, and all other applicable lines of business for each venue. By leveraging data, and partnering with Venue Nation partners across Brand, operations, Fan and artist hospitality, this role will lead national House of Blues initiatives to drive our business forward while showcasing and celebrating the heart and soul that makes this business so unique.As part of a heavily matrixed organization, this role will also be responsible for ensuring the House of Blues mission statement and values drive best practices, business objectives and priorities that can be clearly communicated and implemented by a team of marketers working across different organizations around the country.This role will be strongly aligned with our Head of House of Blues Operations, Head of House of Blues Restaurant and Foundation Room operations, as well as other key HOB leaders to ensure their goals and vision for the business are being met across our organization.We seek a self-starting, hands on team player that can be counted on to grow and develop multi-channel marketing support and experiences for these high volume rooms.WHAT THIS ROLE WILL DOEnsure that House of Blues marketers are brand stewards across venue branded touchpoints & onsiteDrive national initiatives and work with House of Blues marketers to localize across each venuePlan and oversee national campaign management and calendar as well as strategies and approvalsEnsure there is transparency & communication between HOB General Managers & marketers, help address concerns as they come upEnsure marketing efforts for each HOB follow a consistent Venue/Customer First StrategyEducate and implement marketers to follow established social best practices including in-feed and storiesPartner with our digital / CRM Teams to understand our user database and develop / execute HOB CRM strategiesSupport HOB LOBs across ancillary team, F&B, premium, special events as neededSupport HOB LOBs – restaurant, foundation room, gear shop where applicable Partner w/LNE on oversight into our database of club fansLeverage data to develop and drive programs to increase frequency of concertgoersTracking and reporting for pacing and ROI – identify areas for growth/opportunityManage raining and onboarding for club marketers across venue nation tools:Salesforce CRMCanvaWebsite & App CMSYextCommunity SMS Shortstack Sweeps toolsCanvaMediashareWHAT THIS PERSON WILL BRING5+ years of experience in a marketing role within the sports/entertainment industry, preferably with premium branding.Deep experience with user acquisition across email, performance marketing, media buying, and brand buildingUnderstanding of email marketing fundamentals including A/B testing, dynamic content, automation rules, personalization, and calls-to-action.Demonstrated success in producing results while working with cross-functional teams and external stakeholdersExpert in creative and communicationsUnderstands premium and building aspirational brandsEntrepreneurial self-starterExperience managing and publishing content via content management systemsBENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH: 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and baby bonus, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside ofColorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
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