Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.WHO ARE YOU?Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!THE JOB Live Nation Entertainment’s Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music and expertise in analytical solutions as Manager, Research & Measurement.The Measurement team at Live Nation is creating an industry-first experiential measurement solution to help quantify the value of live as a differentiated medium. This team works along with sales, brand management, marketing, research, and product teams with analytical solutions and data science models that support the team’s goal to help enhance the concert-going experience of millions of music fans by connecting them with world-class brands. With a Live Nation concert every 16 minutes, somewhere in the world, Live Nation powers the experience economy in a way no other company does. Join us in bridging the online and offline world by showcasing your creativity through data, analytics, and storytelling.The Manager, Research & Measurement will work closely with the sales, analytics, and measurement teams to make sense of data and tell a cohesive story for brands and prove their ROI. They will play an instrumental part in developing the future standard of experiential measurement through the use of progressive technologies, data science techniques, and creative storytelling.WHAT THIS ROLE WILL DO Demonstrate the value of Live Nation’s experiential marketing platform to partner brands and advertisers via synthesizing insights & results-driven recapsMaintain existing reporting dashboards and develop new data visualizationsManage data pipelines to reduce turnaround time and streamline analysisTemplatize standard reporting and provide custom brand-specific insights via compelling storytelling that leverages various datasets and technological solutions to prove the value of experiential as a mediumUse proprietary and 3rd party market research tools to contextualize and present campaign results to brandsWork closely with brand management and integrated teams to develop, define, and optimizing experiential marketing campaignsCollaborate with data science and analytics teams to create measurement benchmarks across brand categoriesStandardize reporting and metrics for marketing effectivenessWork with Product teams to develop new and enhance existing analytics and measurement productsInterface with research vendors, diagnose and recommend methodologies, provide recommendations on partner selection and manage vendor relationshipsWHAT THIS PERSON WILL BRING3-5 years experience in consumer insights, measurement, and data analyticsExperience with Tableau (including Tableau Prep) is a mustKnowledge of SQL syntax and experience debugging queries for accurate resultsBachelor’s degree with a demonstrated customer-facing, consultative expertiseExperience in working with multiple disparate data sources to weave together a comprehensive storyA baseline understanding of the marketing measurement ecosystemExperience with measurement & research vendors and technologies like comScore, Nielsen, YouGov, Dynata, Kantar Millward-BrownAbility to iterate quickly and adapt to the needs of the business in an agile fashionStrong organizational, prioritization, and communication skillsApplicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visaBENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert ticketsWEALTH: 401(k) program with company match, Stock ProgramFAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkLive Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.EQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.New York City Hiring Rate*: $90,000**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
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