Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.About eBay, Inc. (NASDAQ: EBAY)eBay is a global commerce leader including the Marketplace and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunities through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.The roleWe are looking for a customer obsessed Brand Director for Germany. This leader will be the partner to the GM of Germany and work with cross-functional stakeholders across our matrixed organization to create and drive strategies for all brand and category priorities, focusing and executing on customer growth and full funnel marketing.Key focus areas include partnering with global markets leadership to identify our sustainable growth and customer strategy that delivers on our brand promise: ‘We empower the world’s largest community of enthusiasts to do more of what they love.”This role is essential to eBay’s success and involves working closely with partners across Global Markets, Customer Insights, Product, Design, Comms & Selling organizations. Given the multi-dimensional nature of the role, this leader should possess an obsession for the customer and a combination of skills across business strategy, partner success and collaboration.Key areas of responsibilityCoherently and consistently build our brand across the customer experience to create a sustainable positioning for profitable growth.Rally behind and deliver on our Global Brand Promise in everything you do: “We empower the world’s largest community of enthusiasts to do more of what they love.”Championing customer centricity in our brand strategy and ongoing activityStrategically manage overall paid marketing budget in partnership with the US Media LeadOverseeing customer acquisition strategy and governance of traffic dynamicsProducing incredible creative / content with singular focus to give people reason to use eBay, and to learn new things about our brand.Developing and delivering always on activity to support master brand and strategic initiativesPartner on paid and organic social strategy and activityFocus on market strategy around the US customer- target, messaging and channels while also partnering closely with your global counterparts to define areas of efficiency and shared activity.Identify and address improvement opportunities, demonstrating adaptability and promoting continuous improvement; build a deep understanding of customer needs and pain points, conduct competitive assessments, develop business cases.Work closely with Global Market & Product leaders to align on strategies, forecasting, and opportunities, while championing recruitment and onboarding experience improvements.Coach and develop talent across the team, building culture, setting goals, establishing standards, and achieving outcomes.Significant opportunitiesDevelop and deliver a long term global brand platform which is based on rich customer empathy, reclaiming our OG statusSignificantly elevate credentials in Ecommerce, Circular Economy and Sustainability to regain positionAlignment of overall budget in brand and performance to maximize impact of spendImprovement of how data is used to efficiently target audiences across paid and owned channelsDiversify media investment to reduce dependency on TVRequirements10+ years of leadership experience in marketing and strategy preferably within a Marketplace and at large scale; 5+ years leading leaders and managing teams.Demonstrated leadership experience driving complex, cross-functional initiatives.Ability to juggle, prioritize and meet deadlines in a rapidly changing environment.Extraordinary interpersonal skills and ability to communicate effectively across all levels of the organization.Ability to synthesize customer context, feasibility studies, data and financial implications into recommendations for business strategy.Proven ability to develop strategies, translate them into initiatives and track successful delivery.Experience with online and marketplace retail environments.Comfortable withSocial and digital first activationsManaging a large budget of $210MWorking with a roster of creative & media agenciesCollaborating with global marketing teams (including technical understanding)Don’t meet every single requirement? At eBay we value diverse perspectives and experience. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/#LI-SH1#LI-HybrideBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible. View our accessibility info to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico. This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
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