Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be with.eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. Our vision is to become the best global marketplace for enthusiast buyers and sellers as we enable economic opportunity for individuals, entrepreneurs, businesses, and organizations of all sizes.The Director of Buyer Loyalty and Engagement is a senior leader who will own the development and execution of the global loyalty programs for our marketplace, as well as coupons and incentive strategies to keep buyers engaged. Additionally, you will also own creating a profitable services business, using the marketplace's existing customer base and product offerings to create new revenue streams and deepen customer engagement.The ideal candidate will have deep knowledge of the changing world of commerce and technology in all its dimensions and will be an expert in loyalty trends and application of machine learning in targeting buyers. You will operate at a high level of intellectual curiosity, exhibit superior analytical skills and bring a proven ability to work with cross functional teams. You will also have the maturity, confidence, and real world experience to influence and inspire a team of hard-working and driven leaders and professionals and a passion for understanding and serving the unique community of eBay users.Key Responsibilities:Drive the development and implementation of the global loyalty programs, ensuring that they align with our business goals and support our overall strategy.Develop and manage a roadmap of new loyalty offers, rewards, features, and services to support business goals, measure program success and track return on investment.Manage and track the annual loyalty program budget, as well as reward and benefit reconciliation. Partner with Finance to price loyalty rewards and services for sustainability.Develop a CRM data and marketing strategy that is integrated across the marketplace, applying machine learning to improve incentive targeting and anticipate shopping/visitation habits and spend.Analyze data to proactively track retail and loyalty trends, finding opportunities to monetize the loyalty program through potential partnerships, subscriptions models, or other means.Apply data captured through the loyalty program to improve targeting and engagement.Report program results and provide updates to leadership.Collaborate with cross-functional teams to ensure alignment and consistency across tech, brand partnerships, events, operations, social, digital, PR and brand marketing.Develop and implement strategies to drive growth and profitability of the services business, working collaboratively with cross-functional teams including product, marketing, and operations.Analyze customer demand and preferences for services, and work with partners to negotiate pricing and service offerings to increase revenue and customer satisfaction.Manage the end-to-end customer experience for all services offered, including pricing, promotion, purchase, delivery, and post-purchase support, ensuring consistency and quality across all channels and touchpoints.Lead, manage and mentor a team of manager and senior managers to ensure commitment, productivity and engagement.Develop and implement team vision, goals, objectives and performance metrics to track progress and ensure success.Qualifications:Bachelor's or Master's degree in Business Administration, Marketing, or a related field.10+ years of experience in program management, with a track record of developing and driving successful programs and incentives at a global scale.Strong experience with CRM data analysis and marketing automation, as well as machine learning techniques for improved targeting.Strong understanding of loyalty program economics, pricing, and profitability.Ability to work collaboratively with cross-functional teams, and excellent communication and presentation skills.Demonstrated ability to manage sophisticated projects, set priorities, meet deadlines, and achieve business objectives.Experience managing external partners and vendors.Proven ability to lead, inspire, and develop hard-working teams in a fast-paced, dynamic environment.Online commerce experience in a marketplace preferred.Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range below.$160,400 - $254,100Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible. View our accessibility info to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico. This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
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