Blue Yonder Title:Marketing ContractorOverview:Blue Yonder is looking for a self-motivated marketer to drive growth initiatives with sales and business development team for key target accounts in SEAI and China.The successful candidate will bring passion, team work and an eager-to-learn spirit to the role. Will be responsible for digital and physical campaigns/events that get us noticed (and ultimately to the decision-making table) to drive pipeline and revenue.The ideal marketer has pipeline generation and campaign execution knowledge in a fast-paced environment, a business-oriented approach to reporting on results of campaigns, and a collaborative attitude with the sales organization, marketing colleagues and other departments inside and outside the company.The candidate should have a team work spirit of partnering with multiple disciplines to drive visibility, engagement and demand in accounts including sales, business development, industry strategy, product management, solutions marketing, digital/creative teams, content, corporate communications, and alliance marketing.What you’ll do:Develop and execution of digital campaigns and physical events into the retail, manufacturing, and logistics industries by collaborating with sales, business development, regional marketing, creative marketing, and other stakeholders across various channels including email, landing page, digital advertising, direct mail, virtual and in-person events, and moreWork with cross-functional teams to meet and exceed the marketing plan objectivesFocus on the buyers’ journey and selected personas leveraging insights into content and tactic preference by persona mapped to sales stages to deliver the right program and content at the right time.Design & execute 1:1/1:few account based marketing to key target accountsWork with sales to identify gaps in key personas and contact information within the key target accounts; and drive the development and management of all data and insights to inform the addition of other key personas and contacts as necessary into the mix and within the total account scope.Measure, analyze and report on the impact of Demand Gen programs on sales pipeline revenue (marketing sourced and influenced)What we are looking for: Experienced in the marketing area in a variety of roles including demand generation and/or field marketingSuccessful track record of developing and executing B2B Demand Gen programs, inclusive of executive level, and customer facing marketing programsA strong marketing discipline, cross-functional and proven project management skills to translate ideas into reality with some or little guidanceThrives in a fast-paced environment with the ability to pivot and problem-solveTeam player who enjoys working in a collaborative environment, with the ability to build relationships with key stakeholdersExperience with Email Automation, Marketo preferredExperience with SalesForce.com, preferredProficiency in Microsoft Office Suite including Word, Power Point and ExcelOur ValuesIf you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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