Product Marketing Manager

ScopeThe Product Marketing Manager will have a deep understanding of order management products, customer verticals, and the competitive landscape. They will be a product evangelist and support go-to-market plans for product launches and content throughout product lifecycles.In addition to building strong relationships with product management, industry strategy, engineering, and sales, they will bring an outside-in perspective to understand customer needs.They will have the ability to develop and execute GTM plans across all facets of marketing.They will have the ability to grasp and translate technical capabilities into value-driven positioning, messaging, and content that resonates with customers along each stage of the buying process.They will be a strategic problem solver, an effective communicator, and apply a creative approach to messaging and contenet.  This person should understand technology markets, plan and execute strategies on a daily basis, and have a continuous improvement outlook to thrive in a high-growth environment. What you’ll doDevelop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.Create and execute product marketing plans, content strategy, and customer-facing assets for new and existing products to optimize reach, awareness, and engagement across the buyer journey.Lead the creation of thought-leading product marketing materials and content.Drive the development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.Collaborate closely with cross-functional stakeholders like product management, sales, industry, and demand generation to execute winning marketing initiatives.Our ValuesIf you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.