We are a team of doers, seasoned engineers, hackers and builders, working on the future of streaming data.
Funded by premier investors including GV and Lightspeed, Redpanda is building the streaming data platform for developers. We’re evolving streaming beyond the Apache Kafka® protocol into a unified “engine of record” that delivers a categorical reduction in complexity, wicked-fast performance, onboard Wasm transforms, and transparent tiered storage that gives consumers access to both real-time and historical data from a single API.
About the Role:
In this role, we’re looking for a data-driven marketing professional to work with the lead lifecycle, execute day-to-day marketing initiatives, oversee the Martech stack and guide the business with performance insights.
You will work closely with marketing and revops teams to implement the tools and systems crucial to supporting our growing business. You are someone who gets excited at the opportunity to own our operational systems (e.g., 6sense, Clearbit, Hubspot, GA, etc.) and are structured in your planning and execution. You love all aspects of data and relish the opportunity to support the pipeline growth through proactive analysis. Above all, you recognize that marketing is a team sport, and that you want to be part of a fast growing, performance-driven team.
You Will:
Execute day-to-day marketing initiatives, including email sends, CRM updates, landing page creation, etc.
Implement and support the Martech stack, including, Hubspot, Google Analytics, etc.
Lead, develop and manage the methodology and key performance indicators for marketing operations including email performance and campaign performance
Measure, analyze and report on the impact of marketing campaigns and related activities
Manage data cleanliness within the marketing automation platform and align with Revenue Operations team to ensure data integrity
Provide insights and recommendations on optimization strategies
Plan, execute, and track email campaigns and nurtures (audience segmentation, list upload, cadences, campaign performance analysis & reporting)
Investigate and troubleshoot challenges with lead flow from a systems and business process standpoint
Own reporting and communication of marketing impact, while building a clear understanding of demand gen goals, success metrics and impact across the organization
Support planning and executing demand generation activities in collaboration with other members of the Marketing team
Maintain the lead lifecycle in collaboration withRevenue Operations team, making incremental improvements as the team and business grows
You Have:
5+ years’ experience working in operations, analytics, or a similar role
Expertise with email automation and marketing systems (i.e., Hubspot, Marketo), Salesforce reporting and administration, and analytics tools like Qlik and good old spreadsheets
Expertise in building and supporting landing pages, forms, setting up UTM codes, etc.
Experience with tools such as Clearbit, Mutiny, 6sense and others platforms common to ABM
Experience with customer database hygiene and excellence such as segmentation and measurement
Ability to manage multiple projects in an agile and deadline-driven environment
Excellent analytical, problem-solving, and optimization approach
Maintain a learning and innovation mindset and the ability to understand concepts and system logic
Self-starter and excellent in self management, experience in working with remote teams
Ability to escalate and communicate problems, along with solutions, to the management and marketing team and drive outcomes
U.S. base salary range for this role is $110,000 - $130,000 (CO, TX) and $126,000 - $150,000 (CA, NY). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.
Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, as well as by the solo dev prototyping a React application on her laptop. Think of it as a streaming data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe. Join Redpanda if you’d enjoy being part of a fast-moving, 100% remote organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.
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