Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About Life360
At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 50 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.
From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.
Life360 has more than 500 (and growing!) remote-first employees.
In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.
We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
About The Team
The Lifecycle Marketing team owns the customer journey and facilitates connection with our members across the customer lifecycle (ex. activation, retention, reactivation, membership growth) leveraging a variety of marketing channels, including in-product, with the goal of retaining and engaging our members with Life360, Tile, and Jiobit. In addition, our team develops and executes impactful and delightful experiences and communications across our owned and operated channels. Our channels are significant revenue, communication and retention drivers for the combined companies. We’re an enthusiastic and geographically distributed team.
About the Job
We are seeking a passionate and data-driven Lifecycle Marketing Manager, Ecommerce who will support the strategy and execution of marketing campaigns to acquire, engage, and retain Tile customers. This will be a high-impact role managing email, push notifications, in-app, and sms communications that are seen by our millions of customers. In addition to building consumer-facing communications, the Lifecycle Marketing Manager, Ecommerce will also report on campaign metrics, make actionable recommendations based on data, and partner closely with cross functional and Braze partners to create delightful customer experiences.
This will be a full-time project employee contracted through the end of the year. The salary range for this position is $10,875 to $15,833 per month. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.
What You’ll Do
Drive end-to-end cross-channel (email, in-app, sms, push) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation, launch, and reporting
Contribute to forecasting, reporting and strategy adjustments to ensure revenue targets are hit
Partner cross-functionally to ensure planned initiatives meet deadlines and are ready for seamless launch
Test marketing campaigns with test engineering and marketing QA teams
Build campaigns leveraging email, in-app, and push notifications in our Braze marketing engagement platform
Work with the creative and development teams to make copy and design edits that are optimized for user experience and results
Aggregate, summarize, and share campaign results that have clear insights and takeaways
What We’re Looking For
Experience with DTC ecommerce environments highly preferred
A hustle “can-do” attitude with a growth mindset
Experience with Google Analytics preferred
Bachelor’s degree or equivalent
At least 4+ years of marketing experience
Knowledge of digital marketing platforms (Braze preferred)
Effective time management, creative, analytical, and organizational skills
Strong in data analysis and making data-driven decisions
Strong communicator who excels in fast-paced and collaborative environments
Strong attention to detail and project management skills
We are a remote-first team, so location is flexible!
Our Benefits
Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
Learning & Development programs
Equipment, tools, and support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
Be a Good Person - We have a team of high integrity people you can trust.
Be Direct With Respect - We communicate directly, even when it’s hard.
Members Over Metrics - We focus on building an exceptional experience for families.
High Intensity High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
#LI-Remote
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