Lifecycle Marketing Manager

About Presence At Presence, we are passionate about empowering all who serve children with diverse needs. We are the leading provider of online speech and occupational therapy, mental health counseling services, and therapy software for preK-12 students. Our therapists serve students nationwide by delivering engaging live online therapy to address IEP goals and other student needs. Our unique therapy tools and software are licensed directly by schools, agencies, and independent practitioners who serve and support children. Founded in 2009, we are a mission-driven growth company backed by Spectrum Equity, TPG’s The Rise Fund, Bain Capital’s Double Impact Fund, and Catalyst Investors. Presence has 200 employees and 2,500+ clinicians working in our provider network. We are a remote-first workforce with headquarters in NYC, serving schools nationwide. What will you do at Presence? The Lifecycle Marketing Manager is responsible for developing and executing email marketing campaigns to drive growth, engagement, and retention of our clinical providers and our school-based customers. This person will be knowledgeable of all the activations happening across the company that can be utilized to engage prospective and current clients and will use this information to design strategic communication campaigns. They will develop and bring to life provider and customer journeys - incorporating strategic company initiatives into communication/campaign planning  - and support the associated creative development and calendar management. They are responsible for monitoring, reporting, and optimization of all email programming. We are looking for a strong collaborator who can rise to the challenge of balancing data, creativity, and process all in a day's work.  CAMPAIGN DEVELOPMENT Own execution of content calendar and key messaging points for all CRM campaigns Support CRM roadmap, testing goals, and priorities, ensuring that campaigns are executed flawlessly and that milestones are met on time Manage end-to-end development of email campaigns, including driving the creative review process, working with designers and copywriters, identifying target audience segments, and capturing feedback from multiple partners Create detailed customer journey flows with applicable trigger points to increase conversion and engagement based on insights; manage journey, trigger creation, and measurement within CRM platform Remain abreast of marketing trends, especially in email, bringing forth new channels and strategies to meet business needs COMMUNICATION AND LEADERSHIP  Support/collaborate with marketing leadership and cross-functional stakeholders to translate strategic plans into an integrated lifecycle strategy and tactical CRM playbook  Establish strong working relationships with partners in our Clinical, Recruiting, Sales, and Product teams PLATFORM MANAGEMENT, DATA OPERATIONS, AND ANALYSIS Conduct continuous campaign performance tracking; employ a test and learn approach and optimize to constantly improve results  Provide actionable insights and recommendations to validate and achieve business KPIs Manage CRM database (HubSpot) and support associated integrations with other lead-gen/communication platforms as needed (i.e. SFDC, social platforms, etc)  Partner with Salesforce admins and Sales to ensure data integrity and enrichment to increase campaign effectiveness and efficiency  Manage and proof key elements needed for accurate reporting, such as lead forms and UTMs What are we looking for? 5+ years of email marketing experience required Proven success in developing email marketing plans and campaigns Working knowledge of HubSpot, Salesforce, and marketing automation is required Ability to learn new systems while working with internal teams and external partners Strong time management and prioritization skills Strong interpersonal, communication, and problem-solving skills Ability to operate both independently and as part of a collaborative team Experience working in a fast-paced and entrepreneurial organization What will help you succeed here? Our team is committed to shared principles of inclusivity. We engage with all stakeholders in a spirit of listening, learning, and broadening our perspectives. We commit to a growth mindset. We don’t use energy to explain why something can’t be done; we figure out how to make it happen.  We are mission-driven. Our work helps more children with special needs receive the necessary support. We believe that our work is essential, meaningful, and urgent. We believe in data-driven decision-making, measuring outcomes, and iterative improvement. What are some of the benefits we offer?   Comprehensive Medical Coverage include Dental and Vision Flexible PTO 11 Company Paid Holidays  Benefits Package: including 401K savings plan and access to an Employee Assistance Program. $500 home office stipend Paid Life insurance, AD&D. and disability benefits Paid parental and caregiving leave Eligibility to apply for a Professional Development Scholarship.  Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. This role is also eligible to participate in Presence’s equity plan subject to the terms of the applicable plans and policies. An employee’s starting pay will be determined based on job-related skills, experience, qualifications, and market conditions. Salary $109,000.00-$128,000.00 Where is this position located? Presence is headquartered in New York with our clients located throughout the U.S.  We support remote work from all US based locations, provided that the candidate can travel as needed for internal and external meetings (less than 10%).  All employees commit to being available on-camera for our Core Working Hours, noon-5 pm EST M-F.