MINT MOBILE is seeking a talented Brand Manager of Digital Experiences, Mint Brand to join the Marketing in Costa Mesa, CA! Individual reports to Director, Brand Lifecycle Mint. Role is hybrid.
This role is a hybrid opportunity that requires a local commutable distance to the HQ Costa Mesa, CA office as needed.
Ideal candidate Must Have : Web based account management experience and mobile app experience.
ABOUT THE ROLE
The Brand Manager, Digital Experiences drives key business objectives and growth, managing the customer experience across our web-based account management and mobile app. Serving as a steward of the brand, the Brand Manager will create and own detailed brand strategy and creative assessments/requests for product launches, optimizations and marketing campaigns with a mobile-first, customer-first mindset. They will work in collaboration with our product, in-house creative agency, support, dev and other key stakeholders to deliver and create on-brand experiences sure to delight our customers. Additionally this role will support our entire lifecycle team with communications and marketing initiatives to grow our brand.
Your usual day of awesomeness includes:
Customer Logged in Experiences
Develops, executes and assists in creation and deployment of integrated marketing plans of app and account management for current subscribers.
Coordinates campaigns and product launches that support and are consistent with marketing and brand objectives.
Utilize customer-first best practices to build and enhance account management and mobile app experiences for growth in engagement.
Strong knowledge of app and account management best practices.
Planning and Execution
Creates strategic creative briefs, collects and synthesizes feedback and works with our in-house creative agency to oversee the successful delivery of all assets for app and account management.
Collaborates with development and product teams to identify key opportunities and ensure efficient and correct implementation of creative requests.
Showcases initiatives and deliverables with senior leadership and marketing teams.
Plans and manages logged in experiences roadmaps, projects and share progress with cross-functional stakeholders.
Assists lifecycle team with SOS communications and marketing programs across SMS, email, in-app and push notifications as needed.
Brand Management
Leads day-to-day management of brand activities for logged in experiences, working with the SVP, AVP and Director of Brand finding new opportunities to build brand affinity and unearthing new opportunities for growth.
Champions business and lifecycle efforts to cross-functional teams to ensure communication updates and enhancements are always top of mind.
Proactively monitors best-in-class brands, industry trends and best practices to identify growth opportunities and spearheads the brand-appropriate iteration of that great idea.
Promotes a successful attitude and confidence in leadership and teamwork to achieve business results. May serve as a proxy for the Director, AVP or SVP of Brand in key meetings.
Measurement & Optimization
Tracks and analyzes key brand KPIs as it relates to logged in experiences.
Sets goals and stretch goals to ensure customer engagement and satisfaction are always being improved.
Shares actionable insights to align programs to subscriber forecasts and ensure implementation of key programs.
Communicate product and program performance.
Partners with marketing, product, support and development teams to identify new areas of opportunity to improve the customer experience.
WHAT YOU BRING
Bachelor's Degree from a four-year college or university.
3-5+ years of progressive experience in digital experiences with a focus on mobile app and/or web-based account management.
Equivalent combination of education and experience.
Intermediate knowledge of brand, marketing and user experience fundamentals.
Must have at least 1+ years experience working with development and product teams to collaborate on the overall customer experience.
Working knowledge of Figma.
Proven track record of measuring, reporting and creating actionable insights on program KPIs to measure performance vs expectations for all programs.
Relentlessly curious with an ability to think creatively with an action-biased approach.
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
Ability to understand the complex product, service, and operational issues from a business, technical, and marketing aspect.
Ability to balance and prioritize multiple projects to meet deadlines.
Strong communication and presentation skills.
Ability to work both independently and as part of a team.
WE ARE MINT MOBILE
We connect people to what’s most important in their lives: Easily, affordably and reliably. We strive to be California’s Preeminent Destination Employer. Oh yeah, we get it too! We understand what matters to you most. You’re an individual with unique needs, and we’re prepared to exceed any expectations you have for an ideal employer.
We’re smart, strategic, and get things done without a lot of red tape or unnecessary politics. Everyone matters here and everyone has a voice. Expect to spend your time contributing to projects that really matter. We obsess over the employee experience. To start, we provide some of the most competitive salary, benefits, family leave, and vacation in Southern California. We believe in you and invest in you. Not just your career aspirations, but your life.
In addition, we’ve got a laundry list of perks you’ll brag about on insta -- Lunch every day prepared by our very own chef, healthy snacks, onsite gym, free massages, car wash services, and most importantly, a team atmosphere. We even raise the bar on well bars, including Espresso/Cappuccino/Nitro/Cold Brew/Kombucha Bar, Froyo Bar, Breakfast Bar, Snack Bar and a, well, you know, bar (after 5 pm).
And if you feel intrigued right now reading, imagine the co-workers we have already attracted. This is the kind of team you’ll want to take home to mom or invite to your kid’s next birthday party. This is the kind of close-knit community happening here. Come check out how you can be part of Mint!
OUR VALUES – LET’S MAKE LIFE ULTRA TOGETHER!
Ownership : We are all owners; be the outcome and get the job done.
Action Biased: Be brilliant, proactive, and act with urgency.
Embrace the Adventure: Be agile, adaptive, and thrive on change.
Invent and Simplify: Never accept good enough.
$1,000 REFERRAL BONUS
Take a look at this job description, if you are the right person, please apply. If Mint Mobile doesn't appear to be a fit for you, refer a friend or colleague and get $1,000. Let your friend or colleague know to provide your full name and email when applying to the job. If we hire them and they stay for 90 days, you get $1000. For more details of restrictions and rules, please email recruiting@ultra.me .
We are committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualification, experience, ability, and job performance.
In support of the Equal Pay for Equal Work Act, the range of starting pay for this role is $75,000 - $100,000. This is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. We also offer a variety of benefits including health, disability insurance, 401 (k), flexible spending accounts, EAP, education reimbursement, parental leave, unlimited vacation, bonuses, and company paid holidays. The specific programs available will vary depending on state, start date, and employment type. Our recruitment team will be happy to answer any questions you may have.
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