Brand Lead

Who We Are At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is a leading digital asset exchange platform that provides a secure, reliable, and user-friendly trading experience for cryptocurrency enthusiasts around the world. With a mission to make digital assets more accessible and transparent, OKX has become a trusted partner for more than 20 million users in over 180 regions globally Beyond OKX's exchange, OKX is a leading player in the Web3 ecosystem. Our OKX Wallet is the platform's latest offering for people looking to explore the world of NFTs and the metaverse while trading Defi and Gamefi tokens.   At OKX, we pride ourselves on our cutting-edge technology, innovative products, and exceptional customer service. Our team is made up of talented and passionate individuals who are dedicated to driving the growth and success of the digital asset industry. We believe in pushing boundaries and challenging the status quo, and we are always looking for talented individuals who share our vision and passion for innovation. Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in Hong Kong, San Jose, Dubai, Bahamas, Dublin, Malta, and Singapore, among others.   What You’ll Be Doing Develop and implement the company's marketing and growth strategy for Europe, aligned with the company’s overall business objective Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base Prepare for MiCA regulations in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from   What We Look For In You Minimum of 4 years of experience in Marketing / Growth in Crypto industry Exceptional communication skills   Inspire and motivate the team and external stakeholders, including partners and investors Strong interpersonal skills Entrepreneurship mentality A passion for crypto and digital assets Be able to speak English fluently   Nice to Haves Relevant experience in a crypto company Ability to effectively communicate with local regulators, public agencies and government representatives Global exposure and cross culture mindset   Highlights of Perks and Benefits: Market competitive total compensation package Comprehensive insurance package including medical, dental, vision, disability & life insurance Holistic leave package Employee Referral Bonus Program paid in BTC More surprises when you join!   OKX Statement OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. The salary  range for this position is $175,000 to $240,000 .  The  salary  offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the  [salary] / [hourly wage],  a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.