VP, Communications

Yuga Labs is a web3 company exploring big ideas in identity, ownership, utility, and interoperability to push the crypto and NFT space forward. As The Defiant recently said, "The story of Yuga Labs is one where the improbable has become reality in the blink of an eye." Since debuting with our flagship collection Bored Ape Yacht Club in April 2021, we’ve created new IP for the ape ecosystem (Mutant Ape Yacht Club, Bored Ape Kennel Club), acquired other top collections (CryptoPunks and Meebits), and pulled off successful events (ApeFest) and partnerships (Rolling Stone). And we made both web3 and gaming history — the biggest NFT mint ever followed by a game demo with record-breaking synchronized player participation —  for our newest initiative, Otherside. See you on the other side 🫡 Our Team The brand-builders and storytellers communicating both our unique history and our ambitious vision of the future. From Discord chit chat and GM tweets to global press releases and memorable events, this team works across channels and platforms to define and evolve how Yuga engages with the world. Who We’re Looking For We are seeking a strategic and visionary leader with a passion for solving new and exciting problems in the world of communications. As a member of the Executive Leadership Team, the VP of Communications will report to the CEO and play a pivotal role in shaping the company's messaging, brand identity, and stakeholder engagement. The Job Develop and implement a comprehensive communications strategy aligned with Yuga Labs' overall mission, vision, and business objectives. Lead and guide the Corporate Communications, Social/Content Production, and Community teams towards achieving key performance indicators. Oversee the development and maintenance of Yuga Labs' brand identity and reputation. Ensure consistency in messaging across all communication channels, both internally and externally. Establish and maintain relationships with key media outlets, journalists, and industry influencers. Proactively manage media inquiries and serve as the company's spokesperson when necessary. Collaborate with the Social/Content Production team to create engaging and impactful content across various platforms. Drive content strategies that resonate with the Web3 community and target audiences. Develop and implement crisis communication plans to effectively address potential issues and protect the company's reputation during challenging situations. Work closely with the Community team to foster a strong and vibrant community and keep our community members abreast of developments in the Yuga Labs ecosystem. Implement strategies to engage and nurture the community's interests and feedback. Utilize data-driven insights to assess the effectiveness of communication strategies and campaigns. Continuously improve and optimize approaches based on key performance metrics. Your Skills 10+ years of experience in Communications roles at high-growth companies. 5+ years in a people management role. Proven track record of effectively managing and leading cross-functional teams to achieve organizational goals. Outstanding verbal and written communication skills, with the ability to craft compelling narratives and deliver impactful messages. Strong strategic planning and analytical skills, with the ability to think critically and make data-driven decisions. Experience in media relations and crisis communications, with a thorough understanding of the media landscape. Ability to thrive in a fast-paced and evolving environment, embracing change and uncertainty. A team player with the capacity to collaborate with colleagues at all levels of the organization. Experience with building and coaching a world-class Communications team. Constantly seeking new and creative ways to enhance Yuga Labs' communication efforts and amplify its reach. The US base salary range for this full-time position is $275,000 to $325,000 in addition to equity and benefits. Our salary ranges are determined by role and level. The range listed encompasses several levels. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and market demand. Please note that the compensation details listed in role postings reflect the base salary only, and do not include equity, or benefits. What We Offer 100% remote Localized comprehensive health benefits Monthly stipends for wellness, co-working, and mobile/internet service Flexible Time Off, localized paid holidays, & Winter Recess (December 24-January 1) A vibrant community of Employee Resource Groups (Women at Yuga, Blackchain3, Queer3) Paid Parental Leave Localized retirement plans Apply anyway. We believe true innovation in web3 requires diversity in perspectives, experiences, and backgrounds. But historically marginalized groups are underrepresented in the space, not just as participants but as leaders and creators. Luckily, we — and every web3 company — have the opportunity to bake necessary process and mindset shifts into our company DNA from the early days. To help build a web3 that’s diverse and inclusive, we strive to build Yuga’s workplace to be diverse and inclusive. Not just how we do things day to day, but who does them and who decides what needs to be done. So if you’re excited about one of our roles but your resume doesn’t align perfectly with the job description, please apply anyway. If you’re enthusiastic about web3 but come from an industry you think is unrelated, apply anyway. If you’re a great thinker and doer, apply anyway. The fate of web3 kiiinda depends on it. At Yuga Labs, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're shaping the future of identity, community, and technology—an experience made whole by our unique backgrounds and perspectives. Reasonable Accommodation Yuga Labs applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Yuga Labs applicant who requires reasonable accommodations during the application process should contact the Yuga Labs Benefits Team (accommodations@yugalabs.com) to make the need for an accommodation known.