Senior Manager, Customer Communications & Marketing

Company: Flexport
Company: Flexport
Location: Dallas, TX
Posted on: 2023-09-08 04:05
Build the programs to help Flexport grow Help us tell the story of our customers Senior Manager, Customer Communications & Marketing The opportunity: Join us in cultivating the stories and experiences for thousands of global customers in one of the most complex, important, and ripe for innovation industries on the planet. Flexport is the foremost technology leader in the supply chain industry, developing technology fueled solutions across a product’s entire life cycle from the manufacturer’s floor, across the oceans and skies, through ports and fulfillment, and right into the hands of customers. Companies of all sizes – from emerging brands to Fortune 500s – used Flexport technology to move more than $26 billion of merchandise in 2022. Flexport is building the most customer-centric supply chain company in the world, so customers are at the core of everything we do. This Dallas-based role is an opportunity to build, grow and lead Flexport’s highly impactful customer communications and marketing program. You should be a full-scope communicator who's able to think end-to-end about how to bring customer stories to life, through marketing campaigns, earned media opportunities, social and digital content, webinars and events, to name just a few. You will develop an in-depth understanding of Flexport’s products and help share how our tech-enabled solutions power the growth and innovation of our customers around the world. You’ll be part of the small but mighty Global Communications team, and partner with leaders across Marketing, Sales, Technology, Operations and the Executive Team to drive one of our most important and visible programs.  You will: Develop customer stories to fuel Flexport’s global communications program, and work cross-functionally to bring these stories to life through earned media, videos, blogs, social snippets, webinars, among others  Identify and match key customer stories and relationships with priority opportunities — such as press, external speaking engagements, and brand campaigns — to enable Marketing, Product, and Sales Own goals and strategy across a portfolio of key initiatives, such as launching Flexport’s first-ever Customer Advisory Board (CAB) and establishing Flexport’s customer reference program to drive sales conversion Partner with Marketing Operations and Analytics to build a best-in-class reporting practice to measure ROI and impact of key customer marketing and communications initiatives You should have: 7-10 years of hands-on customer communications and marketing experience Passion for becoming the expert of our customers, and a deep understanding of what makes a great customer story. You know how to identify the most appealing story angles to showcase our value propositions for customers Extensive experience in communications and content creation. Whether it’s crafting a media pitch or producing videos, you know how to tell stories in compelling ways using all the communications and marketing channels in your toolbox Track record of driving the strategy of an effective customer advocacy program, which includes defining clear program goals and tracking success metrics Ability to work collaboratively with Sales to source customer references and build customer relationships, as well as other key internal stakeholders, including Creative, Legal, and Product teams to execute the program Ready to roll up your sleeves. We’re a nimble team and everyone pitches in to support  Tech communications background is a plus! A "compliance first" attitude to keep our regulators happy and enthusiastic about Flexport since we operate in a heavily regulated industry. About Flexport:  At Flexport, we believe global trade can move the human race forward. That’s why it’s our mission to make it easy and accessible for everyone. We’re shaping the future of a $8.6T industry with solutions powered by innovative technology and exceptional people. Companies of all sizes – from emerging brands to Fortune 500s – used Flexport technology to move more than $26 billion of merchandise in 2022. The recent global supply chain crisis has put Flexport center stage as we continue to play a pivotal role in how goods move around the world. At a valuation of $8 billion, we’re experiencing record growth and are proud to have the support of the best investors in the game who believe in our mission, solutions and people. Ready to tackle global challenges that impact business, society, and the environment? Come join us. Worried about not having any logistics experience? Don’t be! Our mission is to make global trade easy for everyone. That’s why it’s important to bring people from diverse backgrounds and experiences together with our industry veterans to help move the global logistics industry forward. We know this industry is complex. That’s why we invest in education starting day one with Flexport Academy, a one week intensive onboarding program designed specifically to set every new Flexport employee up for success.  At Flexport, our ability to fulfill our mission of making global trade easy for everyone relies on having a diverse, dedicated and engaged workforce. That is why Flexport is committed to creating and nurturing an environment where anyone can be their authentic self. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, national origin, age, physical and mental disability, health status, marital and family status, sexual orientation, gender identity and expression, military and veteran status, and any other characteristic protected by applicable law. To learn more about what our tech teams have been up to, head to the Engineering Blog .
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