Search JobsJob DescriptionSenior Content Manager for VMware Carbon BlackThe Elevator Pitch: Why will you enjoy this new opportunity?The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure from cybersecurity threats. VMware Carbon Black plays a critical role in securing these organizations by offering the best end point solutions in the market. This is why you will love leading content marketing for one of the most highly regarded brands in the cybersecurity industry.As a Senior Content Manager, you will play a critical role in developing and executing our content strategy to drive brand awareness, engage our target audience, and position Carbon Black as a thought leader in the industry.The senior manager of partner marketing will be responsible for building and managing our partner marketing programs, fostering strong relationships with key partners, and driving joint marketing initiatives. You will collaborate closely with cross-functional teams, including sales, channel management, and marketing, to develop and execute effective partner marketing strategies that align with our business objectives.Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? In this strategic role, you will be responsible for leading the content marketing efforts, managing a team of content creators, and developing high-quality content assets that resonate with our target audience.You will collaborate closely with cross-functional teams, including marketing, product management, and sales, to ensure consistent messaging and alignment with our business objectives.What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? Travel up to 15% of the time meeting for internal and events/meetings.Responsibilities:1. Content Strategy and Planning:Develop and execute a comprehensive content strategy aligned with the company's marketing and business goals.Conduct research and analysis to understand target audience needs, industry trends, and competitive landscape to inform content planning.Collaborate with internal stakeholders to define content themes, topics, and formats that resonate with our target audience.2. Content Development and Management:Produce high-quality content assets, such as blog posts, white papers, eBooks, case studies, videos, infographics, and social media content.Oversee the content creation process from ideation to publication, ensuring consistency, accuracy, and adherence to brand guidelines.Develop and maintain a content calendar to ensure a steady cadence of content production and distribution.3. Thought Leadership and Industry Engagement:Position Carbon Black as a thought leader in the industry by developing insightful and engaging content that addresses industry challenges, trends, and best practices.Collaborate with subject matter experts and executive leadership to develop thought leadership content, including bylined articles, speaking engagements, and interviews.Identify and pursue opportunities for industry recognition and awards based on the quality and impact of our content.4. Content Distribution and Promotion:Collaborate with the digital marketing team to develop and execute content distribution strategies across multiple channels, including our website, blog, social media platforms, email campaigns, and third-party platforms.Optimize content for search engine optimization (SEO) to increase organic visibility and traffic.Leverage analytics and performance metrics to measure the effectiveness of content distribution and make data-driven recommendations for improvement.5. Content Governance and Compliance:Develop and maintain content governance standards, ensuring adherence to legal and compliance requirements, brand guidelines, and industry regulations.Implement content management systems and tools to streamline content creation, organization, and publishing processes.Conduct regular audits and reviews of content assets to ensure accuracy, relevance, and alignment with brand messaging.What is the leadership like for this role? What is the structure and culture of the team like?The manager for this position is Vasili Panopolous. Vasili has over 20 years’ experience leading branding teams and has strong background in design and demand gen. Vasili believes that communication is the key to building a strong team.Where is this role located?Palo Alto or remoteWhat are the benefits and perks of working at VMware?You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.Employee Stock Purchase PlanMedical Coverage, Retirement, and Parental Leave Plans for All Family TypesGenerous Time Off Programs40 hours of paid time to volunteer in your communityRethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilitiesFinancial contributions to your ongoing development (conference participation, trainings, course work, etc.)Wellness reimbursement and online fitness and wellbeing group classesFor US based candidates, the annual pay range (OTE for commissioned roles; Salary for other roles) for this position is: $96,000 - $229,000. The actual offer will be based on the role, location, and individual candidate experience. Bonus, commission, and/or equity may be eligible for this position. VMware offers comprehensive benefits including, but not limited to: medical, dental, and vision plans, company paid holidays, paid sick leave, and vacation time. Additional benefits for this position can be found at https://benefits.vmware.com/. Your talent advisor can share more about the specific salary range for your preferred location during the hiring process.This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Search Jobs
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