Senior Product Marketing Specialist

Company: Razer Inc.
Company: Razer Inc.
Location: Singapore
Commitment: Full time
Posted on: 2023-06-08 05:56
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Senior Product Evangelist is responsible for global product marketing and management of Razer’s Content Creation category which encompasses products such as streaming cameras, microphones and audio products.This role is focusing on developing and executing marketing plans and business initiatives to achieve annual KPIs.Responsible for global product marketing for assigned products from the product portfolioDevelop comprehensive product launch plans for all new launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)Prepare and deliver on-time marketing assets for various sales and communications channelsFunction as global marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, customer advocacy, business development, operations, and financeAttend relevant trade shows and assist in booth duty, setting up products, presenting, etcResponsible for understanding market and competitive offerings of assigned productsBusiness planning at category or sub-category level as basis to interlock with outbound teams on executionsDrive input into creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising and promotionsOther duties as assignedPre-Requisites :Minimum 5-8 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plusExperience in developing and overseeing execution of marketing plansExperience with PC or consumer electronics sales channels: retail, direct, online and distributionAble to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etcCan work independently, prioritize, and handle multiple tasks and projects concurrentlyStrong administrative, organizational, and communication skills including ability to successfully interact with executive managementPreferred experience in working in a global company with multiple stakeholders across different countries and time zonesAre you game?
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