Job Summary:Who are we?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 30,000 shows and 95+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 900 brands with the 86 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.comWho are you?Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities!The Live Nation Canada Brand Partnerships team is seeking a Director of Digital Marketing Partnerships who will be responsible for the development & oversight of our Digital & Social assets across our national partnership business. As this segment of our business continues to evolve, this role will assess our current landscape and create net new assets and opportunities to drive revenue and deliver results for our partnerships business.Responsibilities:This enthusiastic leader with proven experience within digital & social spaces will be responsible for overseeing the evolution of our digital and social asset mix, including the planning and execution of influencer campaigns. Using a mix of technology partners and software, this individual will help construct revenue generating campaigns ensuring our partners reach their target demographic through the power of digital content, re-targeting, social media and influencers. The successful candidate will work closely with our external sponsorship agency to create net new opportunities and partnerships to grow our existing digital business across Canada.This individual will:Evaluate the existing digital and social landscape across our Live Nation Brand Partnership business identifying opportunities and establishing the right team structure adapting to the everchanging spaceHave a proven ability to work within the digital and social spaces with a focus on brand partnerships and branded content and distributionIdentify current and new digital product marketing assets, while working closely with our US & Global Digital leads to identify new opportunities to introduce within the Canadian marketDevelop and execute an influencer strategy working closely with the Live Nation US team and external sponsorship agencyIdentify relevant influencers within the Canadian market to build a network to be leveraged within our existing and new partnershipsDevelop and oversee influencer-led campaigns, working with our Content & Social Media Marketers to ensure campaign posts adhere to required guidelinesAssess and create a content distribution strategy with the intention of monetizing for branded integration across social media and other digital assets availableMonitor and track campaign performance in real-time to ensure goals are being met and adapt our strategies based on key learningsProduce campaign wrap up reports by looking at post-campaign data and comparing it to benchmarksQualifications:6-8 years of experience in digital and social media or other relevant experienceBachelor’s Degree in Marketing, Advertising, Public Relations, or Communications an assetRelationships with influencers, influencer management companies and agenciesStrong understanding of and experience with social media platforms and their business account backendsAbility to multi-task and communicate effectively with different levels of the organizationProficient in Microsoft SuiteComfortable working with web and social analytic programs to analyze and interpret data and performanceUnderstanding of Creator IQ and Permutive are a plusWe thank all applicants for their interest, however, only those chosen for an interview will be contacted.Applicants for employment in Canada must possess work authorization which does not require sponsorship by the employer for a visa.Physical Requirements/Work Environment Sitting for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.Employment Equity Live Nation Canada strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by provincial and/or federal law. Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.Hiring Practices The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by manage
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