Director, B2B Marketing - International

Company: Tubi
Company: Tubi
Location: London, UK
Posted on: 2023-06-08 04:57
Join Tubi ( www.tubi.tv ), Fox Corporation's premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 50,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi's library has something for every member of our diverse audience, and we're committed to building a workforce that reflects that diversity. We're looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming. About the Role Tubi is looking for a Director of B2B Marketing, International to join our B2B Marketing team focused on supporting Tubi’s sales channels across CA, AUS, LATAM and UK. Reporting to the VP of B2B Marketing, you will spearhead the strategy for Tubi’s B2B efforts across our international footprint.  With an emphasis on sales enablement and content marketing this role will be responsible for establishing our international marketing strategy and regional implementation plan inclusive of industry partnerships and events, thought leadership and sales collateral.  This position can be based in New York or London and will require some travel, both domestically and internationally.  Duties & Responsibilities Lead the development of demand generation strategies, sales enablement, content marketing, measurement and optimizations for international regions in support of channel sales partners  Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention across international regions  Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos and more, to be distributed across multiple sales and marketing channels Hire and manage international B2B marketing manager focused on supporting this role and carrying through executions based on a foundational strategy across content management and sales enablement.  Qualifications: Deep knowledge of advertising industry and experience in working across international media markets  General knowledge of the video investment ecosystem In-depth knowledge of marketing metrics Excellent writing and presentation development Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms.  Project management - attention to detail while also driving towards long-term goals Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience Basic Requirements: 7+ years of marketing experience within the advertising, ad tech and/or relevant marketing organizations  Bachelor’s Degree Impressive references and portfolio of previously published work #LI-Hybrid Tubi is a division of Fox Corporation, and FOX Employee Benefits summarized here , covers the majority of all US employee benefits.  The following distinctions below outline the differences between the Tubi and FOX benefits: For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time For all US-based employees, Tubi offers 12 paid "Tubi Holidays" in addition to the 11 FOX Corporate Company paid holidays For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi For all full-time, regular employees, Tubi offers a monthly wellness reimbursement Tubi is proud to be an equal opportunity employer and considers qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records. We are an E-Verify company.
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