We are looking for a Senior Enterprise Demand Generation Manager who will be responsible for driving revenue growth for our enterprise-level solutions through developing and executing effective demand generation campaigns, including one-to-many account-based marketing. Working closely with the sales team, the ideal candidate will identify key customer segments and develop marketing strategies that resonate with those segments. The candidate will create compelling content that engages and converts potential customers, and will manage and optimize campaigns across multiple channels to drive results.
In 2005, Smartsheet was founded on the idea that teams and millions of people worldwide deserve a better way to deliver their very best work. Today, we deliver a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes.
You will report to our VP, Demand Generation located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.
You Will:
Develop and execute demand generation campaigns that drive revenue growth for our enterprise-level solutions, including one-to-many account-based marketing campaigns
Collaborate with the sales team to identify key customer segments and develop marketing strategies that resonate with those segments
Create compelling content that engages and converts potential customers, including white papers, case studies, webinars, and more
Manage and optimize campaigns across multiple channels, including email, social media, webinars, and events
Track and analyze campaign performance, using data to make informed decisions and optimize campaigns for maximum ROI
Work with other members of the marketing team to ensure consistent messaging across all channels and touchpoints
Stay up-to-date with industry trends and best practices, and bring new ideas and insights to the team
As a high level individual contributor this role will be expected to support team member growth through mentorship, coaching and guidance on campaign strategy and execution
You Have:
Bachelor's degree in marketing, business, or related field
12+ years of experience in B2B demand generation marketing, preferably in a software or technology company
Experience developing and executing demand generation campaigns across multiple channels, including email, social media, webinars, and events
Strong analytical skills and experience using data to make informed decisions and optimize campaigns for maximum ROI
Expertise with account-based marketing, including one-to-many campaigns, and the ability to execute campaigns that target multiple stakeholders within an organization
Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences
Strong project management skills and ability to manage multiple campaigns and initiatives simultaneously
Experience working with marketing automation and CRM tools, such as Marketo or Salesforce
Familiarity with enterprise-level software solutions and the ability to speak to technical audiences
Proven experience and successful track record of leading strategy and high-visibility projects
A results-driven mindset, with a focus on meeting or exceeding revenue targets
Perks & Benefits:
HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
Equity - Restricted Stock Units (RSUs) with all offers
Lucrative Employee Stock Purchase Program (15% discount)
401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Incidental Sick Leave
Up to 24 weeks of Parental Leave
Personal paid Volunteer Day to support our community
Opportunities for professional growth and development including access to LinkedIn Learning online courses
Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
Teleworking options from any registered location in the U.S. (role specific)
Smartsheet provides a reasonable range of compensation for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive bonus and RSU stock grant upon accepted offer. California & New York: $145,800-$210,600 | All other US States: $135,000-$195,000
Equal Opportunity Employer:
Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Japan, Costa Rica, and Germany. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!
#BI-Remote
#LI-Remote
View Original Job Posting