Growth Marketing Lead, Providers

Headway is building a new mental healthcare system that everyone can access. We make it easy for people to find quality in-network mental health care by removing historic barriers faced by mental health providers, payers, and patients.  1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.  We launched in April of 2019 and are now powering 400,000+ appointments per month. To scale our vision, we’ve raised over $100 million in funding from a16z, Thrive, Accel, and Google Ventures. Join us, and make an impact As Headway’s Growth Marketing Lead, you’ll play an integral role in building and scaling Headway’s growth marketing function. Reporting directly into Headway’s Provider & Patient Marketing Manager, you’ll be responsible for building a provider acquisition growth engine that will allow us to scale efficiently. You will: Independently manage the strategy and execution of our existing paid marketing channels (paid search, paid social, etc)   Ship campaigns across paid channels to drive provider leads and strengthen Headway’s relationship with our providers Analyze the effectiveness of paid campaigns, draw insights, and own reporting to stakeholders  Build and execute on a growth marketing roadmap that both improves existing channels and validates/launches new channels   You will love this role if… You have 3-7 years of growth/performance marketing experience, preferably in health tech You have direct experience launching, managing, and optimizing marketing campaigns across multiple channels, particularly paid search and paid social  You have an analytical mindset and experience with A/B testing, marketing attribution, measurement, and reporting    You’re empathetic and relationship-obsessed – both with internal collaborators and customers  You have strong track record of driving quantifiable results  You seek an environment that fosters individual growth through open-feedback and a high-autonomy You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway employees work remotely across the US, with the option to work from our NYC HQ.  Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.