Marketing Manager

About Us Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge. At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact. Learn more at  diligent.com . Position Overview The Marketing Manager is responsible for the coordination and execution of the company’s marketing strategies in the APAC region. They have a high technical aptitude and are interested in building and operating infrastructure for leads, reporting and analytics.  The individual will work closely with colleagues across Product Marketing, Digital Marketing and Sales Development to build coordinated, optimized, integrated campaigns to drive pipeline growth that is in lock step with GTM priorities across the APAC commercial organization.  They will generate inbound traffic through the optimization of the company website and digital campaigns, content marketing, SEO and SEM. Executing processes, in coordination with global stakeholders, using Marketo, 6Sense, Salesforce and other platforms in our MarTech stack to fuel innovative and effective marketing campaigns.  Key Responsibilities Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients.   Lead campaign reporting to analyze performance and optimize as necessary. Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research Track campaign ROI and influence the allocation of marketing spend based on past performance Work closely with vendors and partners to create content, events or customer programs across the region Develop and launch in-region brand marketing initiatives as required  Required Experience/Skills  Extensive experience in a B2B marketing role with a focus on omni-channel and digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)  Strong strategic thinking and planning skills, with a track record of successfully implementing marketing strategies and achieving business objectives. Demonstrated commercial mindset and the ability to drive revenue growth through effective marketing initiatives. Excellent project management skills, with experience managing complex global projects, prioritizing tasks, and meeting deadlines. Strong analytical and problem-solving abilities, with proficiency in data analysis and using insights to drive marketing decisions. Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com  Preferred Experience/Skills Bachelor’s degree or relevant marketing qualifications Manage owned marketing budget and well-control budget on project basis. Experience working within a SaaS company What Diligent Offers You   Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients We care about our people.  Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, and Sydney. Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding. Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.  Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.    We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights . We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com . To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.