Lifecycle Campaign Manager, Nurture

Company: Dialpad
Company: Dialpad
Location: Buenos Aires, Argentina
Posted on: 2023-06-08 04:41
About Dialpad Work Beautifully Dialpad is the leading Ai-Powered Customer Intelligence Platform that is transforming how the world works together. Based on 4 billion minutes of analyzed voice and meetings data and growing, we have designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights. With initial funding and leadership from Google and leading venture capitalists such as ICONIQ and Andreessen Horowitz, Dialpad has over $200M in ARR and is one of the fastest growing Ai companies in the world. Your role Dialpad is looking for a Lifecycle Campaign Manager to oversee and execute our Nurture Marketing campaigns. The successful candidate will be responsible for developing, implementing, and managing campaigns that increase funnel conversion by owning and developing segmentation strategy and lead nurturing campaigns.  As a Lifecycle Campaign Manager, you will collaborate with various teams across the company, including growth, marketing, operations, and sales to develop and implement a cohesive nurture marketing strategy. This position reports to our Sr. Manager, Lifecycle and can be based in our Argentina office.  What you’ll do    Develop and execute Dialpad’s Nurture Marketing initiatives, leveraging data and insights to segment audiences and build tailored campaigns.  Collaborate with marketers across Dialpad’s marketing org to team to develop targeted and personalized messaging for each stage of the lead lifecycle, from Awareness to Engagement, to successful conversion (or re-engagement), and Sales Handoff Implement A/B testing and other testing strategies to optimize campaign performance. Collaborate with the Sales and Marketing teams to ensure data is accurate and up-to-date, and to align marketing and sales efforts. Monitor and analyze campaign performance, providing regular reports and recommendations for improvement. Continuously monitor industry trends and new technologies to ensure Dialpad’s lead nurturing strategy remains innovative and effective. Skills you’ll bring   Bachelor's degree in Marketing, Communications, or a related field. 3+ years of experience in Lifecycle Marketing, specifically in Nurture Marketing campaigns. Strong understanding of marketing automation tools and email marketing best practices. Proficiency in data analysis and segmentation. Experience with A/B testing and campaign optimization. Excellent written and verbal communication skills. Strong project management skills with the ability to prioritize and manage multiple projects simultaneously. Collaborative and team-oriented mindset with a willingness to work cross-functionally. Dialpad benefits and perks Equity, balance, and belonging At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity. Culture We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.  Compensation and equity Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success. Continuing education Dialpad offers a yearly stipend for continued learning and education expenses. Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.
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