Lifecycle Campaign Manager, Expansion

About Dialpad Work Beautifully Dialpad is the leading Ai-Powered Customer Intelligence Platform that is transforming how the world works together. Based on 4 billion minutes of analyzed voice and meetings data and growing, we have designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights. With initial funding and leadership from Google and leading venture capitalists such as ICONIQ and Andreessen Horowitz, Dialpad has over $200M in ARR and is one of the fastest growing Ai companies in the world. Your role Dialpad has an exciting marketing opportunity for a strategic-minded, scrappy executor who understands the power of product lead growth and wants to help us bring it into our B2B environment. This role will oversee existing and run new programs for our existing customer base, deepening their engagement to achieve a baseline of usage + activation. Once customers have hit milestones in accessing the product value, the focus of the Marketing Campaign Manager will be on running campaigns to help accounts expand their usage of our product. The Lifecycle Campaign Manager, Expansion will be accountable for hitting product lead growth goals by building programs, working across marketing teams to execute, and successfully delivering campaign responses to teams like Sales and CX for follow up. We need someone who has proven experience in developing and delivering multiple successful lead generation campaigns in a SaaS B2B environment. This role will have a variety of channels at their disposal and should be comfortable acting as a leader on different types of initiatives. This role is here to best enable our revenue org to delight our customers, so creativity, sense of humor, and empathetic spirit are highly encouraged.    This position reports to our Sr. Manager, Lifecycle and can be based in our Argentina office.  What you’ll do  Scope, design, and execute marketing programs that grow customer lifetime value and drive incremental revenue within our Install Base Act as a primary partner to the sales (Strategic Account Managers) and customer success orgs to develop upsell and cross-sell strategies Become an expert on our customer experience + lifecycle as well as develop a strong foundation of the Dialpad platform offerings by developing relationships with our CX, Sales, and PMM teams Work cross functionality with marketing teams (customer marketing, lifecycle, events, demand gen) to on multi-channel initiatives Work collaboratively with finance and leadership to define and understand marketing contribution on product lead growth KPIs Partner with data and rev ops teams to track the progress of upsell and cross sell campaigns, find opportunities for improvements from data Communicate, educate, and update project health to stakeholders on strategies, plans, and results Monitor and analyze campaign performance, providing regular reports and recommendations for improvement. Continuously monitor industry trends and new technologies to ensure Dialpad’s lead nurturing strategy remains innovative and effective. Skills you’ll bring   Bachelor’s degree with Marketing focus 5 years in demand gen or customer/lifecycle marketing roles Motivated to find common ground and true partnership with cross-functional teams (Sales, Growth, Customer Experience, Revenue Ops, Creative) Ability to translate data into strategic insights that power and personalize marketing programs Background in working collaboratively with Analytics, Marketing Ops, Finance, and other teams Comfortable acting as project manager or taking the lead on cross functional initiatives  Comfortable explaining and educating teams on new concepts and campaign types  Goals and results driven. Highly motivated with a sense of urgency and willingness to adjust in a fast-paced team environment.  Ability to prioritize, and problem solve: someone who uses instinct + information to manage their time effectively Strong written and verbal communication skills Good Excel skills Salesforce experience required Marketo (or equivalent marketing automation platform) experience a plus Dialpad benefits and perks Equity, balance, and belonging At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity. Culture We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.  Compensation and equity Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success. Continuing education Dialpad offers a yearly stipend for continued learning and education expenses.   Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.