Director, Performance Marketing

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers – and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!What you’ll do:Reporting to the VP of Global Marketing, the global Director of Performance Marketing will be responsible for uncovering the most relevant insights that empower our business teams to sell. We’re looking for a storyteller who gets excited about simplifying data and building relationships.Develop and execute a comprehensive North American performance marketing strategy, that can be replicated globally (including Account Based Marketing, Nurture programs, lead generation).Partner with digital, demand generation, analytics, and sales development teams to understand cross-channel marketing performance in North America (digital media, sponsorships, events, editorial and social content).Be a trusted partner to leaders on our business development team by providing actionable marketing insights to drive growth in key accounts.Optimize the effectiveness of our lead flow and lead routing processes to the business teams. Understand lead scoring in our database to reinforce lead scoring methodology in Marketo and Salesforce.Mindset and ability to present ideas to senior level leadership, take feedback, and engage in debates to hone our strategy and drive growth for the businessWho you are:BA/BS degree or equivalent practical experience12-15 years of performance marketing experience at a brand advertiser, agency, or media company. Understanding of the programmatic advertising industry is a bonus.Experience working with and presenting to sales teamsCompelling storyteller obsessed with performance motivated to simplify complexity.High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projectsAble to work independently with autonomously and communicate up, down and laterally to project stakeholders#LI-DP1Our Compensation and Benefits ( for NY, CO, CA, and WA residents only)At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range.  The base salary range for this role is $121,500 -$222,800In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role.  The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.  All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions.  Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.  Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more.Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave.  The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.