Head of Northern Europe Field Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketingJob DetailsHead of Northern Europe Field MarketingLocation: Belgium, Denmark, Finland + NorwayWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.We are seeking a dynamic, digital expert, Head of Northern Europe Field Marketing to lead all marketing functions in Northern Europe (Benelux, Nordics), one of the fastest-growing markets for Salesforce. The successful candidate will be responsible for driving and building the strategic plan for this meaningful and significant region, creating the right go-to-market initiatives to continue rapid market expansion and growth.Lead all aspects of Salesforce marketing across all countries, including the execution of the go-to-market strategy, coordinating all elements of an integrated, regional marketing program, including brand awareness, solution, and industry campaigns, events, customer references, and digital marketing.Work closely with the country leadership team and sales teams across the region to build visibility around pipeline progress, as well as improvement programs.Lead and grow a strong marketing team, ensuring that they are aligned with the overall marketing strategy and delivering high-quality campaignsDevelop and evolve a comprehensive marketing plan for the region in conjunction with country and international Marketing stakeholders as well as sales and product leadership. Ensure the efficient management of the marketing budget, focusing on careful prioritization of efforts.Develop and implement customer-driven, prioritized campaigns to increase customer demand, sales, and positively impact Salesforce brand awareness and momentum.Build compelling and differentiated messaging by industry, thread that messaging through all marketing tactics, and develop audience-specific content from the top to the bottom of the funnel.Innovate to deliver the right portfolio of physical and virtual events to drive maximum impact.Develop a data-driven digital strategy that drives our pipeline, ACV, and Trailblazer goals.Drive product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives.Act as a spokesperson at Salesforce, industry events, and with media industry analysts, partners, customers, and other key audiences for company positioning and messaging.Experience/skills required:Proven experience in B2B field marketing, with at least 5+ years in a management/leadership roleKnowledge of the Northern Europe market and experience working in a multi-cultural environmentExtensive and deep multi-discipline marketing experience bringing in disruptive tactics that differentiate usDigital marketing expertConsistent record of developing and executing successful marketing strategies and driving business growth.Excellent communication skills, with the ability to collaborate effectively with stakeholders at all levels of the organizationSelf-starter and possess excellent leadership skillsA real evangelist is someone who is passionate about marketing and can energize people around themStrong presentation skills, with the ability to address both executive and technical-level audiencesStrong leadership and people management skills, with experience leading teams remotelyBenefits & perks:We have a public-facing website https://www.getsalesforcebenefits.com that explains our various benefits, including wellbeing reimbursement, generous parental leave, 56 hour Volunteering, pension, and more. Visit for the full breakdown!AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.Salesforce, Inc. and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 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