Country Marketing Manager

Country Marketing ManagerDescription -What a Country Marketing Manager does at HP:Develops and secures approval for Marketing, Performance Marketing, GTM plans and budgets.Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.Develops offering/segment messaging and manages/monitors delivery of same.Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions.Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management. Collateral fulfillment.May manage business relationships with advertising, direct marketing and/or marketing research vendors.Assists Sales with development of sales training materials.Assists Sales with retailer/reseller account calls/development.Individuals who do well in this role at HP, usually possess: BA or BS in Marketing or related field, MBA preferred.7+ years marketing experience including offering marketing, performance marketing, segment marketing and partner marketing.Agency, sales and/or channel experience a plus.Expert knowledge of marketing principles, practices, tactics and tools.Expert knowledge of offering, segment, partner and account-based marketing.Expert knowledge of advertising/direct marketing/research vendor practices and procedures.Well-developed understanding of the industry, offering categories and HP offerings/strategy.Solid project and budget management skills.Excellent written/oral communications.Strong analytical skills.Excellent interpersonal skills.Ability to build, manage and influence virtual teams.Excellent negotiating skills.Ability to interface effectively with all levels of management and functional disciplines.Strong influencing and consensus-building skills.Conflict resolution skills.#Li-PostJob -MarketingSchedule -Full timeShift -No shift premium (Vietnam)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.