Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamWe are formulating a new organization within the Workday Marketing team which will allow us to more quickly respond to market changes and create amazing experiences with our customers and prospects that pull them through a complete and integrated buyer’s journey. This new organization will include our Global Campaigns, Analyst Relations, Industry Marketing, Digital Marketing, Media Center of Excellence, Experience Marketing (events), the Customer Experience Center team, and the Creative team. With this change, we are seeking to have a single overall leader for the Creative team, who will lead all the creative groups and be on the leadership team of this new organization.About the RoleWe are seeking an expert and multifaceted Executive Creative Director to oversee the creative strategy and execution of our marketing initiatives. The Executive Creative Director will be responsible for directing a team of creative professionals to deliver outstanding work across website design and UX, demand generation campaign creative, video production studio, copywriting, and event creative and onsite experiences. Your leadership will be key to driving the creative and execution of initiatives that accelerate growth and drive revenue for Workday.Responsibilities:Develop and lead all aspects of the execution of creative strategies that align with the company's overall marketing objectives and brand vision.Lead a team of creative professionals, including designers, copywriters, video producers, and event creatives, ensuring their work is of the highest quality and meets project objectives.Lead all aspects of the design and user experience of our website, ensuring that it aligns with our brand guidelines and provides an exceptional user experience for our customers.Develop demand generation campaign creative that is visually engaging and compelling, using a range of media, including video, print, digital, and social.Lead our in-house video production studio team, ensuring that all video content aligns with our brand guidelines and is produced to the highest quality.Oversee the copywriting team, ensuring that all written content is on-brand, engaging, and effectively communicates our value proposition.Lead the team driving the creative aspects of our events, including booth design, signage, and other onsite experiences.Partner with the Brand and Advertising team to ensure brand guidelines are adhered to across all marketing initiatives.Collaborate with cross-functional teams, including Global Campaigns, Global Field Marketing, Digital Marketing, Corporate Communications, and Marketing Strategy, Planning and Operations, to drive growth initiatives and support marketing campaigns.Partner with Marketing Strategy, Planning and Operations to build an agile, speed to market model, while identifying clear priorities and trade-offs..Run and optimize marketing budgets across all Creative initiatives to increase return on investment.Continuously measure and analyze initiatives to identify areas for improvement and adjust strategies accordingly.Stay up-to-date on industry trends to inform and evolve the Creative team services offerings.Develop and mentor a successful team of creative professionals, encouraging a culture of teamwork, innovation, and continuous improvement.About YouThe leader for the Creative team will have strong leadership and management skills, with a consistent track record of leading and developing impactful teams. The individual will have a strategic approach, with the ability to develop and implement creative strategies that align with overall business objectives.Basic Qualifications15+ years of experience in a creative leadership role, ideally within a B2B technology or software company.Strong leadership and management skills, with a consistent record of leading and developing impactful teams.A strategic approach, with the ability to develop and implement creative strategies that align with overall business objectives.Other QualificationsA deep understanding of website design and UX, demand generation campaigns, video production, copywriting, and event creative.An exceptional portfolio of work that demonstrates outstanding creative thinking and execution across a range of media.Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.At Workday, we believe diversity and inclusion are essential to our success. We are committed to creating a workplace that values diversity and fosters a culture of inclusion. We encourage applicants of all backgrounds to apply. As a federal contractor, Workday is requiring all new hires to verify that they are fully-vaccinated against COVID-19 within 72 hours of beginning employment with Workday, consistent with applicable law. Workday is an equal opportunity employer. Candidates who are not vaccinated due to a sincerely held religious belief, medical reasons, or other legally-protected reason should contact accommodations@workday.com to explore what, if any, reasonable accommodations or exemptions Workday is able to offer.Workday Pay Transparency StatementThe base pay range for the primary location of this job is listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, future potential and internal pay parity. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.PleasantonPrimary Base Pay Min to Max Range: $218,100 - $327,100Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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