LATAM Paid Social Manager

Company: HP
Company: HP
Location: Tlaquepaque, Jalisco, Mexico
Commitment: Full time
Posted on: 2023-05-09 21:04
LATAM Paid Social ManagerDescription -Today HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation, it’s who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.    The HP in-house media team is responsible for planning, buying and maintain programmatic and biddable ad campaigns in multiple DSPs, Social, and Search platforms. The Social Manager will be responsible for rapidly assessing, forecasting, proposing, and executing paid social programs and campaigns that achieve performance goals for our stakeholders.Responsibilities:  Drive forward innovative paid social thinking and solutions for HP’s media buying activities. Champion paid social thought leadership and strategic thinking. Regularly contribute to media best practices and campaign processes. Oversee a group of 2-3 Paid Social Buyers, ensuring they are managed, trained and supported in their roles to plan and execute media buy across the social channels. Lead the translation of media briefs from the marketing teams across the various business units, into strategic and tactical plans for paid social execution, ensuring the proposals maintain alignment with the overall media strategy and business objectives set out. Navigate and feel comfortable using consumer and commercial datasets for determining targeting sets for paid social campaigns. Ensure activation and execution of social media buy takes place within the timeframes agreed with business units and markets. Ensure effective communication and collaboration within the paid social team, as well as with the wider media teams including programmatic and media planning. Contribute actionable performance highlights and recommendations for campaign reporting deliverables. Help build this brand-new team inside the largest producer of printers and PCs in the world.   Qualifications:  Approximately 5+ years of experience in a media agency or similar environment Experience working in Meta, Linkedin, TikTok platoforms is a must  Experience working within ad servers is a must. Experience working with web debugging tools is desired. Strong working knowledge of the social advertising workflow, measurement, optimization, and testing methods. Previous experience working with large brands/budgets and managing projects of scale. Innovative thinker and collaborative team player. Exceptional time management skills, including the ability to handle multiple projects and ongoing work items as well as support team members to prioritise work load. Bachelor's degree. Working proficiency in English and Spanish  What we offer:  Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn Learning An attractive benefit package Work life balance /flexible working hours Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally Job -MarketingSchedule -Full timeShift -No shift premium (Mexico)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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