Success Ecosystem Demand Marketing, Senior Analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketingJob DetailsSalesforce is looking for a Demand Marketing Senior Analyst to support demand generation campaigns for the Success Ecosystem Marketing team. The Salesforce Success Ecosystem is a community of customers, partners, developers, and employees committed to driving success for our customers—and our customers' customers. From easy-to-use resources to embedded solution experts, the comprehensive success portfolio includes Success Plans, Trailhead Academy, Professional Services, Partners, and AppExchange. In this role you will work closely with the Success Plans and Professional Services team to support demand generation activities for this portfolio of products and services. In the role, you will be deploying different channels to support the end-to-end demand journey, in particular email, content syndication, and direct mail. The role will require you to have strong cross-functional skills as you communicate and collaborate with different teams across the marketing organization, and stakeholders in the Success Plans and Professional Services business. The role is perfect for anyone with an interest in demand marketing, and looking to extend their knowledge across different strategies to create demand.Responsibilities:Work with the Success Plans and Professional Service Marketing teams to execute the marketing strategy for their business unitsSupport with the execution of demand generation marketing programs, including webinars, direct mail, ABM, email, and content syndicationAssist in executing and evangelizing email marketing program strategies including the development of marketing and transactional emails, building an email marketing calendar, determining testing strategies, communicating business requirements, measuring results, and managing overall process to drive and achieve new customer growthProactively develop and enforce workflows with business partners, manage requests, timelines and communication with stakeholdersOwn cross-functional relationships with teams throughout Salesforce marketing to ensure Success Plans and Professional Services are integrated throughout the customer journey where appropriate. Use Salesforce and Tableau to measure the effectiveness of key programs and identify solutions to optimize to meet pipeline goals.Work with Legal Compliance and Corporate Email teams to set and enforce email regulation and data privacy lawsPartner and coordinate work with outside agencies as requiredAbout You:3+ years of professional experience in a fast-paced marketing or sales environment Knowledge and experience with Salesforce CRMExperience owning demand channels including direct mail, email, and content syndication campaignsExperience using Pardot is a plusDemonstrated ability to design and implement new processesAbility to work independently to meet project requirements with minimal supervisionDemonstrated communication, both verbally and in writing, to executives and stakeholders Self-motivated and extremely organized, with a strong attention to detailPassionate about delivering excellence in customer service within a team environmentStrong communication skills including data storytelling and providing email insights with PowerPoint, Google docsExperience with Salesforce and Tableau reporting is a plusAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.Salesforce, Inc. and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce, Inc. and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce, Inc. and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce, Inc. or Salesforce.org.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $106,200 to $146,000.For California-based roles, the base salary hiring range for this position is $106,200 to $146,000.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.Certain roles may be eligible for incentive compensation, equity, and benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.