Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 124 million registered learners. Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business.
Coursera became a B Corp in February 2021. As a B Corp, we're committed to driving positive social and environmental impact while delivering high-quality learning experiences. Our platform is used by institutions worldwide to upskill and reskill employees, citizens, and students across industries, including data science, technology, and business.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.
Responsibilities:
Evangelize the future vision for a scalable marketing technology stack and partner with business applications, data engineering, and decision science teams to build, evolve, and scale it
Work with consumer marketing, degree marketing, and enrollment services teams to define requirements to build out marketing infrastructure and tools to scale campaign efficiency
Strong understanding of the marketing technology landscape and data value chain to create a business value as it relates to Coursera. Manage external vendors and the related technology budget
Partner with key cross functional stakeholders in product and degree teams to continuously improve data quality and launch new nurture programs
Document processes, train marketing and counselor department staff, and manage change as improvements to how we work are rolled out
Basic Qualifications:
8+ years experience in marketing operations (consumer or higher education experience a plus)
Deep technical experience and knowledge of marketing and CRM platforms including Salesforce Marketing Cloud (SFMC) and Sales Cloud
Desire to learn new ESP (email marketing) technologies such as Braze or Iterble
Self-motivated and a starter, attention to details, driven to make an impact
Clear, thoughtful communicator (verbal and written)
Excellent project management skills; proven ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment; cross-functional experience working with a fully remote team
Preferred Qualifications:
Working knowledge of SQL to understand and power Salesforce Marketing Cloud
Knowledge and implementation experience of Customer Data Platform (CDP) or a strong interest in learning CD
If this opportunity interests you, you might like these courses on Coursera:
https://www.coursera.org/learn/marketing-analytics-foundation
https://www.coursera.org/learn/salesforce-capstone-organization-integration#syllabus
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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
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