Market Marketing Manager

Market Marketing ManagerDescription -Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Has strong foundations of the different communication disciplines and highly specialized skills in Digital marketing, contributing to HP digital marketing transformation. With creativity and analytical thinking completes complex tasks in effective ways. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an specialist providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients/vendors. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.Responsibilities: Lead country marketing strategies for Print in HW printers, services and supplies, managing end to end customer journey.Coordinate marketing programs, campaigns and associated budget.Establish constant interfaces with LATAM / WW teams for alignments and projects reportingUse market and customer researches, perform industry/segment analysis to support strategic planning.Collaborate with PR, Trade, Search and BU teams to execute programs and campaigns.Manage the process for securing/coordinating messaging and content for marketing programs and vehicles.Develop/communicate closed- loop post-analysis of assigned programs.Education and Experience Required: BA or BS in Marketing or related field; MBA preferred.5+ years marketing experience.Digital marketing and analytics skills is a key differentiator, as well as experience in companies that implemented Digital transformation approachFluent in Spanish. Advanced in EnglishKnowledge and Skills: Knowledge of marketing principles, practices, tactics and tools.Knowledge of market research activities and procedures.Knowledge/Experience in business/category strategyExperience in consumer segment offerings/strategy and demand generation program.Excellent written/oral communications and analytical skills.Advanced interpersonal skills; ability to build and manage virtual teams.Excellent negotiating skills.Ability to interface effectively with all levels of management and functional disciplines.Excellent influencing and consensus-building skills.Main deliverablesYearly strategic marketing plan and Quarterly tactical plan and correspondent execution for Print  BUs based on overall marketing strategy aligned with business.Agency management (Advertising, Media, Online, Social, POS & Events)  and tracking for each key quarterly projectBudget execution and tracking.New product intro: marketing planning and execution for product/service launching in country. Sales and channel enablement.Marketing activations, online and offlineMedia plans and pieces development w/ agencies (online and offline).Constant campaigns tracking using analytics tools such as PowerBI, DataStudio etc to optimize executions improving ROI and ROASAlignment with Sales and category on key priorities and initiatives.Job -MarketingSchedule -Full timeShift -No shift premium (Peru)Travel -Not SpecifiedRelocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.