India Media Lead

India Media LeadDescription -India Media LeadAbout the role:  The HP in-house media team is responsible for planning, buying and maintain programmatic and biddable ad campaigns in multiple DSPs and Social platforms. The India Media Lead role is responsible for the team’s overall effectiveness, with the individual leveraging their expertise in managing the operations for digital media reporting and analysis to ensure HP’s advertising objectives are met while maintaining a balance of performance and efficiency.   Responsibilities:  Oversee all aspects of in-house media planning & buying efforts ensuring strategic and tactical excellence as well as operational rigor. Guide the development of this new team, including the establishment of best practices, definition of roles and responsibilities, and then ensure adherence to that guidance. Hire, train, and cultivate the team of 8+ programmatic, social, search and planning practitioners. Serve as a motivational leader, leading by example and nurturing talent. Build ties with Marketing stakeholders, effectively advocating for the capability’s value at the CMO-level. Streamline workflow to create the space for agile marketing. Develop and cultivate thought leadership within the team, and through partnership with the wider Marketing organization.  Qualifications:  Approximately 10 years of experience in a media agency or similar environment, minimum 5 year of media buying experience including self-service RTB/Programmatic. Minimum 5 years of people management experience. Practical knowledge of DSP platforms (e.g. DBM, Amobee, OATH, Amazon, and Adobe) as well as the programmatic ecosystem (DSPs, Exchanges, SSPs, DMP, etc.). A deep understanding of paid social platforms (Facebook, LinkedIn, Twitter, Snap), including partner marketing ecosystem. Experience evaluating and utilizing data partners within and without of DMP environments. Strong knowledge of digital advertising workflow, measurement, optimization, and testing methods. B2B experience a plus. Excellent written and verbal written communication skills including conducting executive level presentations. Demonstrated leadership and ability to inspire collaboration and teamwork. Previous experience working with large brands/budgets and managing projects of scale. Excellent project management skills and strong attention to detail and cross-team coordination.  Proficiency in database and data visualization tools such as Tableau or Microsoft PowerBI. HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.What we offer: Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn LearningAn attractive benefit packageWork life balance /flexible working hoursWomen, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locallyHP is a $58+ billion fortune 100 company with 50,000+ employees worldwide across 170 countries. Reinventing since 1939. We are one of the leading Print and Personal Systems technology companies in the world and our vision is to create technology that makes life better for everyone, everywhere - every person, every organization, and every community around the globe. To invent, and to reinvent.Job -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.