Marketplace Marketing 担当Description -◆業務内容HP製品の主にプリンター、その他ペリフェラル(PC周辺機器)の日本のマーケットプレイス(主にAmazon、楽天)でマーケティングの戦略立案、実行具体的には以下のJobマーケットプレイス外広告 (Amazon DSP等) 【メディア・Google Searchチームと連携】マーケットプレイス製品ページ強化【営業部と連携】マーケットプレイス内広告(Sponsored ad等)マーケットプレイス(モール)内SEO予算管理、ROI管理、データ分析グローバルチームに属し、reportは海外のマネージャーに実施日本の組織ではマーケティング事業本部に属し日本のマーケティングチームとも協業していく関係するマーケティングチームブランドマネージャーメディアマネージャーGoogle SearchスペシャリストHP.Com (HPの製品サイト)マネージャーシンガポールのインサイトチームおよびデータサイエンスチーム関係する営業チームHP. Store Amazonアカウントマネージャー、楽天アカウントマネージャー◆求める経験日本のマーケットでのマーケットプレイスマーケティング(特にAmazon)の経験Paid Search Platform(Google Ads, SA360, DataStudioなど)の経験、知識がある事日本語(流暢)、英語(ビジネスレベル)によるコミュニケーション能力◆提出書類職務経歴書(日英)、履歴書(※任意。写真不要)のアップロードをお願いいたします。#LI-PostHP is the world’s leading personal systems and printing company, we create technology that makes life better for everyone, everywhere. Our innovation springs from a team of individuals, each collaborating and contributing their own perspectives, knowledge, and experience to advance the way the world works and lives. About the team We are part of the in-house Media Team at HP and our responsibilities include planning, buying and optimising digital media channels across Asia.About the roleThis role takes the lead on developing and executing marketing strategies for HP products (primarily printers and PC peripherals) on Japanese marketplaces such as Amazon & Rakuten. This role plays an integral part in connecting various internal and external teams together to achieve success in Marketplaces.In this role, you will have a chance to Collaborate within Media Team to ensure a cohesive multi-channel media strategy which would improve discoverability of HP on AmazonCollaborate with Marketing, Sales, HP Store and HP.com to improve buyability of the products through product page enhancements and in-platform SEOPlan, execute and optimise sponsored ads on Amazon mainly, with the possibility of expanding into Google Ads and RakutenContinuously measure and optimise campaign performance, proactively growing the performance and ROAS of campaigns while managing budgetsDevelop strong partnership with Marketplaces and maintain close alignment with account managers from Amazon & RakutenDemonstrate a strong ability to analyze data and make actionable recommendationsAre you a high performer? We are looking for an individual who has: Strong communication skills, Native in Japanese and Fluent in Business EnglishWorking knowledge of marketplace activation platforms and experience with sponsored ads campaigns within Amazon &/or RakutenKnowledge of digital advertising workflow, measurement, optimization, and testing methods. Experience working with large brands/budgets and managing projects at scale. What we offer: Diverse, continued internal growth and career opportunitiesAn attractive benefits package Work life balance /flexible working hours Women, Pride, Young employees, Sustainability and Disability! Just a few of our fantastic global business impact networks you can get involved with locally HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore. Job -MarketingSchedule -Full timeShift -No shift premium (Japan)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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