Consumer Printer Hardware Portfolio Lead

Consumer Printer Hardware Portfolio LeadDescription -Consumer Printer Hardware Job Portfolio Description Consumer Printer Hardware Portfolio Lead . Responsible for the go-to-market strategy development and implementation. Includes marketing support through all routes to market from owned, partner/channel and earned assets.Responsibilities include:Marketing Strategy and Planning for the portfolio to develop the go-to-market strategy by guiding 360 marketing plan and strategy. Owner of the OGSM for the portfolio.New Product Innovation LeadershipContent Adaptation & OriginationSell-in support for the content within the marketing planContent development for owned, partner / channel and earned assetsPrioritization of products within campaign initiatives to align to business goalsRoute to Market readiness:Sell-in supportE-tail guidance & QARetail guidance & QAAlign retail plans with business prioritiesOngoing Portfolio Management and Support:Support ongoing optimization of HP.com pagesOngoing guidance/support to optimize product merchandizing for the way customers shopResponsive planning to close forecast gaps with marketing activitiesBudget ownership of for all content development (retail /e-tail)Responsibilities:Assists senior marketing managers in the development of market plans and initiatives, including the development of budget scenarios.Develops design of customer experience journeys and touchpoint plans that leverages paid, earn and owned media channels to maximize awareness and marketing goals.Tracks, analyzes, and executes marketing plan vs. goals.Leads execution of marketing plan deliverables and milestones across markets.Leads execution of specific touchpoints/activations in marketing plans.Knowledge & Skills:Knowledge of marketing principles, practices, tactics and digital marketing stack/tools.Knowledge of offering, segments, partner, and account-based marketing.Knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.Knowledge of offering, segments, partner, and account-based marketing.Impact/Scope:Moderate - Deals with moderately complicated strategic/tactical issues.Complexity:Moderate – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.Education & Experience:Bachelor Degree or equivalent (Master degree or equivalent preferred)5+ years of work experience in related fieldHP offers a comprehensive benefits package, including:•  Dental insurance•  Disability insurance•  Employee assistance program•  Flexible schedule•  Flexible spending account•  Health insurance•  Life insurance  Per the (Colorado or California) statute, the estimated range of compensation for this job in that location, at the time of this posting, is $84,600 to $122,700.  This position may be eligible for incentive pay, for openings where this is applicable.#LI-POSTJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -25%Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.