Partner Program and Marketing Manager Bulgaria and Romania

Company: HP
Company: HP
Location: Sofia, Sofia, Bulgaria
Commitment: Full time
Posted on: 2023-05-05 16:12
Partner Program and Marketing Manager Bulgaria and RomaniaDescription -Job scope/summary:Romania and Bulgaria Partner Program and Marketing manager is responsible for implementing the HP partner program and channel marketing tools and processes in both countries. The person shall apply advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert.Consistently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to internal and external partners/agencies. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to employees.he/she works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives. Provides mentoring and guidance to lower-level employees.Job specifics/responsibilities:Manage the deployment of HP’s Partner Programs in Romania and BulgariaDirect development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch solution in the country (typical partner profile is large partners with majority operations in particular region in the enterprise business).Develop breakthrough partner strategy and marketing plans, including joint Digital Go-To-Market activities supported by Market Development Funds.Organize with key stakeholders (Centers of Excellence, Channel Sales Management, Category Management, Alliance Management, Sales Operation, Marketing) the articulation and validation of Channel Partner Marketing and Go-to-market execution plans that support the country game plans.Support Channel Sales Management with the deployment of Channel Program and Digital Go To Market elements such as target setting, compensation parameters, joint business plans, online business tracking, partner communication, events, webinars, business reviews and reporting.Leverage and local adaptation of value proposition, channel marketing communication, integrated solution offering and market positioning to/with/through partner and successfully launch the solution in the country.Advise COE/country stakeholders of local channel partner needs in the area of Channel Programs and ensure an accurate flow of information between the local channel ecosystem and the COE.Identify/develop innovative/ breakthrough program metrics/benchmarks. Establish and maintain execution level relationship to promote HP and partner total solution capabilities.Manages local agencies to deliver best in call programs for channel partners.Key deliverables/accountabilities:Lead, develop and measure key company strategic initiatives into partner strategy and channel marketing plans.Successful implementation and follow up of HP partner program for commercial and distribution in Bulgaria and Romania.Identify/develop innovative/ breakthrough program and initiative metrics/benchmarks.Education (degree) and professional experience required:BA or BS in Marketing or related field; MBA preferred.5 years marketing experience in similar fieldPartner, sales, industry, channel experience or equivalent.Experience in virtual team environmentOther requirements:Fluent EnglishOther languages  - and Bulgarian or Romanian would be an assetPersonal skills and qualities:Expert knowledge of marketing principles, practices, tactics and tools.Thorough knowledge of working with large partners and managing product/ service/solution lifecycle.In-depth knowledge of industry and customer segments and demand generation program.Excellent written/oral communications and analytical skills.Excellent interpersonal skills; ability to build and manage virtual teams.Excellent negotiating skills.Ability to interface effectively with all levels of management and functional disciplines.Excellent influencing and consensus-building skills.Able to apply tools and technology to produce results.Able to understand global business processes and identify impact of change.Technical skills (procedures and documents the employee has to be acquainted with):MS OfficeReporting tool /Data managementWhat do we offer:Additional medical insuranceLife insuranceAdditional days paid leaveFood vouchersWellness program (incl. Multisport cards)Work-life balance support including work from home opportunitiesWe’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!This is to inform you that HP Inc. Bulgaria EOOD (“HP”) is personal data controller. Some of the information that you provide voluntarily is personal data and falls under the protection regime under the General Data Protection Regulation and the Bulgarian Personal Data Protection Act. The personal data provided by you will be processed for the purposes of the selection process as well as in respect of any future contract of employment between you and HP. HP takes the responsibility to handle, use and store your personal data, ensuring its protection and confidentiality.#LI-POSTJob -MarketingSchedule -Full timeShift -Standard Shift (Bulgaria)Travel -Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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