CRM Data Insights & Analytics Lead

CRM Data Insights & Analytics LeadDescription -This role we are open to hiring in Singapore/Bangalore.What a CRM Data Insights & Analytics Lead / Senior Data Analyst does at HP:eCommerce & Direct to Consumer data insights & analytics for customer strategy, acquisition efficiency, customer value development and  brand engagement.Customer data intelligence lead for customer management initiativesCollaborate with campaign management, data operations and marketing automations to develop customer strategy propositions and execute them across touchpoints and channels.Collaborate with BI and data operations to secure single customer view analysis, creation of valuable customer data points and contact history across channels.Lead collaboration with predictive analytics to specify, operationalize and enhance models and respective deliverables.Ensure customer data platform and processes are suitable for customer data analytics.Own APJ Customer KPIs measuring strategies and programs performance.Individuals who do well in this role at HP, usually possess:10+- years of experience developing data insights with emphasis on customer value and strategy.Ecommerce and/or digital environment experience specifying and measuring customer strategies focused on improving customer acquisition, customer value, growth and or reducing customer attrition and churn.Pragmatic focus on customer level and incrementality analysis.Experience on customer journey analysis across online and offline channels and touch-points with the consolidation of customer contact history by channels – Omnichannel approach.Distinct customer segments behaviors, testing and reporting.Identification of value levers across a wide range of data sources and creation of customer data points.Assessment of direct communication channels and touch points (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc.).Extensive experience elaborating clickstream data into customer journey analysis and insights.Experience utilizing sources of unknown first party data into customer analytics and experience developing customer strategies for recognized and not recognized traffic.Analysis of advertising spent, attribution, respective sequencing patterns and channels roles.Experience managing analytics projects (concept, hypothesis, design and deliverables)Experience managing internal and external analytics resources.Master customer management and direct marketing principles. Master measurement of activities at customer level.Analytics and database: SQL, Postgres, Sagemaker, R, Python, Databricks, Spark. BI visualization tools for reporting and insights (Tableau preferred)Clickstream data and web navigation visualization toolsYou are an advocate of assessing performance at a customer level.You are passionate to get hands on data and discover customer insights and value.You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.You take accountability and feel motivated with opportunity to get things done. You are comfortable with complex matters, have a planned approach to analytics and can synthetize with ease.You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore. #Li-PostJob -MarketingSchedule -Full timeShift -No shift premium (Singapore)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.