Head of Marketing, Hybrid Work Solutions and Peripherals

Head of Marketing, Hybrid Work Solutions and PeripheralsDescription -HP’s marketing organization is focused on the assessment and specification of customer needs to support business growth and product development including all aspects of pricing, targeting, messaging and advertising products for sale to external customers. This may include estimations used to project unit production and recommendations for new products due to customer insights. In addition, it is HP’s objective to become one of the most admired companies and one of the most innovative brands in the world. To achieve this, the organization is focused on becoming one of the most effective digitally anchored marketing organizations in the world.The Head of Marketing identifies key marketing priorities to drive the Hybrid Work Solutions & Peripherals Business Unit forward. As a direct member of the Global Personal Systems Marketing leadership team, and an integral member of the Hybrid Work Solutions & Peripherals leadership team, this leader will have a full understanding of the business priorities, develop a marketing strategy that supports those objectives, and develop worldwide marketing content that can be executed by the marketing teams in the countries/markets. The role reports to the Global Head of Personal Systems Marketing, with a dotted reporting relationship to the General Manager of the Hybrid Work Solutions & Peripherals business.Key ResponsibilitiesTypical people responsibilities of ~15+ employeesLead marketing for HP Inc.’s Hybrid Work Solutions & Peripherals Business; responsibilities span the entire consumer and commercial portfolio. Covers a wide range of products, and solutions that cover end-to-end marketingSet a global vision for marketing strategies, policies, standards, and direction for the Hybrid Work Solutions & Peripherals Business. Influence the design & positioning of products for the Hybrid Work Solutions & Peripherals Business, including working with leaders in the Hybrid Work Solutions & Peripherals Global Business Unit, Commercial Organization and Sales Operations to align on how a product goes to marketMaintain deep understanding of consumer makeup of the market, review consumer insights, business intelligence and survey research to determine most effective methods of market penetrationDevelop marketing analytics, demand generation, customer relationship marketing, go-to-market, brand strategy and communications, marketing programs for Hybrid Work Solutions & Peripherals Business GroupBuild and develop strong team(s) with a focus on collaboration, execution and excellence. Experience working in a highly matrixed organizationLead the development of the consumer and commercial segment marketing strategies and plans, in close collaboration with Hybrid Work Solutions & Peripherals Business leadership and Market Marketing Leaders, (MMLs); category and Go-to-Market (GTM) teams truly bringing to life the 4P’s of marketingOversee marketing communications, research development, key performance indicators (KPI), setting & tracking and media planning; uses information to execute on out-of-the-box strategies that allow Business Partners to win in the marketManage a team of marketing service experts in delivering events across Consumer, Commercial, Public Sector and internal audiencesDeliver the right brand awareness and demand generation programs that advance category leadership and deliver superior ROIAttract, grow, motivate and maintain the best talent in the markets in which we operate.  Make this team the “place to be”EducationBA/BS in Business Administration, Marketing, Journalism/Communications or related fieldExperience Typically 15+ years of experience in marketing roles, client and or agency marketingTypically 5-10 years of management experience with history of progressive dutiesStrong knowledge of Consumer and Commercial segment marketing. B2B and B2CProven experience leading and managing, developing and growing the marketing teamExperienced in the IT industry, fast paced industries, with proven digital experienceGlobal experience with global mindset and ability to work with HQ to drive strategy Proven track record in strategic marketing planningFluent in the language of social, digital and e-commerce marketing and can lead seamlessly in this areaExperience working building relationships within a highly matrixed organizationKnowledge/Skills High level of tact and diplomacyAbility to build community and rapport with all levels of the organization, from entry level employees to C-suite ExecutivesDeep understanding of the role of Creative, PR, Media, attracting and retaining great agency partnersDriven, energetic, transformational and engaging LeaderAdheres to the following HP Way PracticesHP Way Practices - Our Leaders embody the following traits: We lead with ambition:Defy the status quoMove fast, learn, adaptInnovate with impactWe win with purpose and integrity:Act with uncompromising ethicsStrengthen communities and human rightsAdvance equity and sustainabilityWe focus on customers first:Seek insightsSolve big problemsDeliver on commitmentsWe grow together:Champion diversity and inclusionCollaborate for best resultsHave brave conversationsJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.