Workforce Services, Digital Experiences Manager (Northwest Europe)

Workforce Services, Digital Experiences Manager (Northwest Europe)Description -Workforce Services is a growth business for HP with commercial business products that make the management of devices easier for IT, increase productivity for users and more secure and sustainable for our customers. This role has to help our customer learn that HP is growing its services and software capabilities and guide them towards the best solution for their business needs.The digital marketing manager is responsible for creating and capturing demand in the marketplace using a mix of selected digital touchpoints across media, web and search. Key to their success is an ability to build and measure a strategic marketing plan and identify the content that inspires and engages our IT audience, create seamless next step engagements and nurtures a customer on journeys that could last between a few moments and several months depending on the product.The ideal candidate is driven and motivated by creative thinking, has an awareness of how to operate in a commercial or B2B landscape, demonstrates strong experience in digital excellence and a growth marketing mindset that allows them to demonstrate the incremental improvements that they are driving. This is an exciting opportunity to join a dynamic regional team and collaborate across a matrix of talented marketers stretching across the UK and Ireland, Benelux and Nordic countries. HP as an employer has a deep culture, defined by the HP way that offers not only the chance to develop as a marketer but to grow as an employee and engage to help drive change in sustainability, diversity and digital equity around the world both for HP and our global customers at a brand whose mission it is to make technology a force for change. A successful candidate will reflect the attributes of the HP way and show a willingness to grow and contribute beyond just this single role.Responsibilities:Translate business and marketing strategies into marketing plans including the ability to plan and manage a marketing budget.Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.Leads design of customer experience journeys and touchpoint plans that leverage paid, earn and owned media channels to maximize awareness and marketing goals.Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate HP success in priority categories and new businesses.Coordinates execution across all marketing plan deliverables and milestones with cross-functional teams.Defines goals to measure the success and business impact of the marketing plans and clear pathways to growth.Exercises high level of digital marketing transformation knowledge to advance HP's position in new digital capabilities and touchpoints to increase marketing programs effectiveness and efficiency.Knowledge & Skills:Expert knowledge of marketing principles, practices, tactics and digital marketing stack/tools.Expert knowledge of offering, segments, partner, and account-based marketing.Expert knowledge of digital marketing platforms (media, social, e-commerce) and customer journeys.Expert knowledge of offering, segments, partner, and account-based marketing.Impact/Scope:Moderate to high - Deals with highly complicated strategic/tactical issues.Complexity:Moderate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.Education & Experience:Preferably a Bachelor's Degree, equivalent Marketing training or qualification (including Master degree or equivalent).A strong work experience in related field (for example 5-7+ years in marketing roles).Job -MarketingSchedule -Full timeShift -No shift premium (United Kingdom)Travel -25%Relocation -Not SpecifiedEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.