Paid Search Senior Associate

Paid Search Senior AssociateDescription -Paid Search Senior Associate Today HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation, it’s who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.    HP is looking for a growth-minded paid search senior associate to join our team of in-house Search experts. The PPC expert will plan, implement, and evaluate growth strategies for HP. This role will effectively communicate the impact of Paid Search within the platforms to the business. In this role you will be supported with a Planning function that charts the way for your delivery towards Paid Search campaigns.   Expected Responsibilities: Support SEM/Shopping Campaign Managers in daily management of seasonal and non-seasonal media campaigns across  HP.com’s e-commerce catalog of products and HP.com Conduct recurring weekly and monthly media campaign optimization tasks e.g. ad creative testing, keyword/SKU bid testing, keyword/SKU addition or suppression Measure and evaluate the success of SEM/Shopping campaigns versus quarterly business goals and help to inform Paid Search channel investment decisions Routinely update search engine ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers Run tests, analyze results, and clearly communicate learnings across local marketing teams and greater North America HP.com organization Generate weekly, monthly, and quarterly media campaign performance dashboards and deliver reports on regular cadence Creativity and curiosity around what can be tested to enhance campaign performance What you will need: Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related field 1+ years of hands-on experience in Paid Search campaign management (Google and Bing); performance-focused campaign experience is a plus Preferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo) Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets Google Ads and Bing Ads certification is mandatory.  Positive attitude and willingness to work in fast-paced team environment is a must Highly detail-oriented with proven project management and organizational skills Ability to link interactive plans and activities to business results Strong analytical, problem identification + solving skills Strong written and verbal communication skills Fluent in English Job -MarketingSchedule -Full timeShift -No shift premium (Mexico)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.