Digital Marketing ManagerDescription -WHAT WE NEEDHP 3D Business unit’s Marketing department is looking for an experienced digital marketer to lead and manage our global web presence and strategy. You will shape one of the company’s strategic growth assets in this role. The role will define and shape HP 3D business’s web presence and brand to attract, engage and convert potential buyers, and make it easier for customers and employees to find relevant information on our website. To accomplish this, you will collaborate closely with marketing leadership, product management, GTM (Go to Market) and HP Center of Excellence teams to develop and implement our web marketing strategy.What You’ll DoManage, monitor and update our company's website. Ensure that the website content aligns with HP’s brand strategy and meets the organization's standards.Develop new and improve existing strategies to engage with target audiences through digital media/marketing techniques to increase web traffic and convert to high intent leads.Lead website continuous improvement projects.Have a solid understanding of Search Engine Optimization (SEO) and Pay Per Click (PPC).Manage and lead optimization strategies including A/B testing and personalization programsEnsure website designs and execution meet CCPA, GDPR, Accessibility and SEO standards.Provide regular project status updates to stakeholders and ensure all stakeholders are informed of project progress.Collaborate and navigate the complexities of various projects with product management, engineering, marketing, and executive teams across multiple time zones. Be motivated to work collaboratively and drive strategic alignment.Monitor KPIs related to customer acquisition.Keep up-to-date with industry best practices and monitor competitor websites and Leverage new technologies to deliver tailored experiences for the visitor.Have a passion for growth marketing and the deep desire to learn and constantly challenge status quo.Manage, partner and collaborate with our internal creative agency.What You HaveBachelor's degree in a related field or equivalent experience preferredMinimum 5 years of hands-on experience driving websites at B2B technology companies.Proven ability to lead website engagement and conversion strategies as well as implement tactical requirementsStrong understanding of SEO, buyer-centric navigation, and information architectureA creative and data-driven mindset and the ability to communicate performance metrics in a comprehensive mannerExperience with website reporting, metrics, and monitoring tools.Experience with Google Analytics is required.Ability to collaborate with stakeholders and define new processesExcellent project management skillsBias towards action with an openness to experimentationHands-on experience with website content management systems, specifically WordPressFamiliarity with marketing technologies, including Salesforce, or any marketing automation systemStrong knowledge of website design and development best practices, including privacy standards, Accessibility and SEO standardsStrong knowledge of how content management systems (e.g. Word Press, Contentful, etc.)Strong knowledge of website personalization tools (Google Optimize, Optimizely, etc.)Strong knowledge of analytics and tagging best practices (GA4, Universal Analytics, GTM)Strong knowledge of best practice UI/UX design principlesStrong knowledge of website lead capture and lead generation strategiesExemplary communication and interpersonal skills.Strong analytical and planning abilities ensuring attention to detail.A positive mindset and confidence to speak up in a group setting.Flexibility to travel domestically and globally – approximately 25% BenefitsHP offers a comprehensive benefits package, including:Dental insuranceDisability insuranceEmployee assistance programFlexible scheduleFlexible spending accountHealth insuranceLife insuranceEntity Sales and ServicesJob -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -25%Relocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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